עקוב אחר
Roderick J. Brodie
Roderick J. Brodie
Department of Marketing University of Auckland Business School
כתובת אימייל מאומתת בדומיין auckland.ac.nz
כותרת
צוטט על ידי
צוטט על ידי
שנה
Customer engagement: Conceptual domain, fundamental propositions, and implications for research
RJ Brodie, LD Hollebeek, B Jurić, A Ilić
Journal of service research 14 (3), 252-271, 2011
53012011
Consumer engagement in a virtual brand community: An exploratory analysis
RJ Brodie, A Ilic, B Juric, L Hollebeek
Journal of business research 66 (1), 105-114, 2013
47202013
Consumer brand engagement in social media: Conceptualization, scale development and validation
LD Hollebeek, MS Glynn, RJ Brodie
Journal of interactive marketing 28 (2), 149-165, 2014
37442014
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
AE Cretu, RJ Brodie
Industrial marketing management 36 (2), 230-240, 2007
17082007
Measuring the quality of relationships in consumer services: an empirical study
K Roberts, S Varki, R Brodie
European Journal of marketing 37 (1/2), 169-196, 2003
14012003
Actor engagement as a microfoundation for value co-creation
K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen
Journal of business research 69 (8), 3008-3017, 2016
9282016
How firms relate to their markets: an empirical examination of contemporary marketing practices
NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston
Journal of marketing 66 (3), 33-46, 2002
8742002
Investigating the service brand: A customer value perspective
RJ Brodie, JRM Whittome, GJ Brush
Journal of business research 62 (3), 345-355, 2009
8252009
Towards a paradigm shift in marketing? An examination of current marketing practices
RJ Brodie, NE Coviello, RW Brookes, V Little
Journal of marketing management 13 (5), 383-406, 1997
6901997
Understanding contemporary marketing: development of a classification scheme
NE Coviello, RJ Brodie, HJ Munro
Journal of Marketing management 13 (6), 501-522, 1997
5391997
An investigation of marketing practice by firm size
NE Coviello, RJ Brodie, HJ Munro
Journal of business venturing 15 (5-6), 523-545, 2000
5182000
Beyond virtuality: from engagement platforms to engagement ecosystems
C F. Breidbach, R Brodie, L Hollebeek
Managing Service Quality 24 (6), 592-611, 2014
4332014
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
RJ Brodie, MS Glynn, V Little
Marketing theory 6 (3), 363-379, 2006
4132006
Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance
RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston
Journal of interactive marketing 21 (1), 2-21, 2007
3982007
The influence of involvement on purchase intention for new world wine
LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi
Food Quality and Preference 18 (8), 1033-1049, 2007
3712007
Consumer evaluations of brand extensions: Further empirical results
L Sunde, RJ Brodie
International Journal of Research in Marketing 10 (1), 47-53, 1993
3621993
Engagement platforms in the sharing economy: Conceptual foundations and research directions
CF Breidbach, RJ Brodie
Journal of Service Theory and Practice 27 (4), 761-777, 2017
3432017
Actor engagement in networks: Defining the conceptual domain
RJ Brodie, JA Fehrer, E Jaakkola, J Conduit
Journal of Service Research 22 (2), 173-188, 2019
3402019
Resource integration
M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ...
Marketing theory 12 (2), 201-205, 2012
3202012
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
LD Hollebeek, J Conduit, RJ Brodie
Journal of Marketing Management 32 (5-6), 393-398, 2016
3042016
המערכת אינה יכולה לבצע את הפעולה כעת. נסה שוב מאוחר יותר.
מאמרים 1–20