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Irit Nitzan
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Cited by
Year
Social effects on customer retention
I Nitzan, B Libai
Journal of marketing 75 (6), 24-38, 2011
4542011
Cross-decision social effects in product adoption and defection decisions
V Landsman, I Nitzan
International Journal of Research in Marketing 37 (2), 213-235, 2020
162020
If you go, I will follow… social effects on the decision to terminate a service
I Nitzan, B Libai
NIM Marketing Intelligence Review 5 (2), 40-45, 2013
52013
The “Commitment Projection” Effect: When multiple payments for a product affect defection from a service
I Nitzan, D Ein-Gar
Journal of Marketing Research 56 (5), 842-861, 2019
32019
Cancellation policy as a signal of trust and quality in the sharing economy: the case of Airbnb
L Zalmanson, D Proserpio, I Nitzan
Working Paper, 2018
32018
The positive effect of physical constraints on consumer evaluations of service providers
Y Steinhart, I Nitzan, J Goldenberg, D Mazursky
Plos one 17 (10), e0275348, 2022
2022
Cross-decision social effects in product adoption and defection decisions
V Schwartz-Landsman, I Nitzan
International Journal of Research in Marketing, 2019
2019
The'Lock-In'Effect of Multiple Payments on Defection Decisions Over Time
D Ein-Gar, I Nitzan
Danit Ein-Gar and Irit Nitzan (2015)," The “Lock-In” Effect of Multiple …, 2015
2015
86. Marketing Exclusion: When Loyalty Programs make Customers Feel Like “Outsiders”
C Level
Asia-Pacific Advances in Consumer Research 2015, 332, 0
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