Service fairness in spectator sport: the importance of voice and choice on customer satisfaction TC Greenwell, E Brownlee, JS Jordan, N Popp Faculty/Researcher Works, 2008 | 53 | 2008 |
Routledge handbook of football marketing N Lorgnier Taylor & Francis Limited, 2017 | 40 | 2017 |
Understanding the impact of core product quality on customer satisfaction, team identification, and service quality CJ Warren University of Minnesota, 2011 | 19 | 2011 |
Ticket sales outsourcing performance measures using balanced scorecard and analytic hierarchy process combined model S Lee, E Brownlee, Y Kim, S Lee FiT, 2017 | 18 | 2017 |
An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario E Brownlee, TC Greenwell, A Moorman Sport Marketing Quarterly 27 (3), 145-153, 2018 | 12 | 2018 |
Customer preference and student tickets: Using conjoint analysis to develop ticket policy C Greenwell, N Popp, E Brownlee, JS Jordan Faculty/Researcher Works, 2007 | 11 | 2007 |
Congruity of Virtual Reality In-Game Advertising J Lupinek, J Yoo, E Ohu, E Brownlee Frontiers in Sports and Active Living 3, 1-10, 2021 | 8 | 2021 |
Brand community integration in a niche sport: A league-wide examination of online and offline involvement in minor league soccer in North America CJ Warren, EA Brownlee International Journal of Sport Management and Marketing 13 (3-4), 158-172, 2013 | 8 | 2013 |
The impact of control mechanism and video game playing experience on brand awareness and consumer brand loyalty in sport video games EA Brownlee, MB Shreffler, C Warren Global Sport Business Journal 3 (3), 17-28, 2015 | 7 | 2015 |
Marketing of professional soccer in the United States: a case study of Major League Soccer E Brownlee, N Lorgnier Routledge handbook of football marketing, 73-87, 2017 | 6 | 2017 |
Examination of a model for online purchase of sport products J Yoo University of Minnesota, 2014 | 6 | 2014 |
The Past, Present, and Future of Virtual Reality in Higher Education J Yoo, E Brownlee Handbook of Research on Adult Learning in Higher Education 1, 633-658, 2020 | 5 | 2020 |
Labour migration to Chinese Super League: an examination of UK newspapers from Anelka in 2011 to Tevez in 2017 S Lee, E Brownlee Asia Pacific Journal of Sport and Social Science 6 (3), 248-266, 2017 | 5 | 2017 |
The use of new media to maintain team identification: An examination of interactive fans MB Shreffler University of Minnesota, 2013 | 4 | 2013 |
Sponsorship awareness at a new NCAA division I football stadium: An analysis of donation level as a measure of fan identification E Brownlee, M Shreffler, S Ross Journal of Brand Strategy 1 (4), 413-423, 2012 | 4 | 2012 |
Student opinions of green building practices within recreational sports facilities E Brownlee, L Huberty, M Shreffler, J Yoo, T Brown North American Society for Sport Management Conference, 267-268, 2012 | 4 | 2012 |
The effectiveness of official sponsor designation: The case of ambush marketing in Major League Baseball (MLB) EA Brownlee, TC Greenwell, A Moorman North American Society for Sport Management Conference, Columbia, South Carolina, 2009 | 4 | 2009 |
An Analysis of Potential VR Sports Game Consumers’ Prospective Motives J Yoo, S Lee, E Ohu, E Brownlee International Journal of Business in Sports, Tourism & Hospitality …, 2022 | 2 | 2022 |
Neighborhood Characteristics As Predictors Of Perceived Safety And Neighborhood Violent Crime T Naser, E Brownlee, P Baker Malaysian Mental Health Journal 1 (2), 30-33, 2022 | | 2022 |
Labour migration to Chinese Super League: an examination of UK newspapers from Anelka in 2011 to Tevez in 2017. LSB Lee SeungBum, E Brownlee | | 2017 |