Francesca Valsesia
Francesca Valsesia
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The positive effect of not following others on social media
F Valsesia, D Proserpio, JC Nunes
Journal of Marketing Research 57 (6), 1152-1168, 2020
The power of repetition: Repetitive lyrics in a song increase processing fluency and drive market success
JC Nunes, A Ordanini, F Valsesia
Journal of Consumer Psychology 25 (2), 187-199, 2015
What wins awards is not always what I buy: How creative control affects authenticity and thus recognition (but not liking)
F Valsesia, JC Nunes, A Ordanini
Journal of Consumer Research 42 (6), 897-914, 2016
Let me show you what I did versus what I have: Sharing experiential versus material purchases alters authenticity and liking of social media users
F Valsesia, K Diehl
Journal of Consumer Research 49 (3), 430-449, 2022
Does gender matter? The effect of management responses on reviewing behavior
D Proserpio, I Troncoso, F Valsesia
Marketing Science 40 (6), 1199-1213, 2021
Based on a true story: Making people believe the unbelievable
F Valsesia, K Diehl, JC Nunes
Journal of Experimental Social Psychology 71, 105-110, 2017
I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma
F Valsesia, JC Nunes, A Ordanini
Organizational Behavior and Human Decision Processes 165, 76-89, 2021
You should try these together: Combinatory recommendations signal expertise and improve product attitudes
JK D’Angelo, F Valsesia
Journal of Marketing Research 60 (1), 155-169, 2023
Easy to pronounce? Everybody has it! Brand name fluency and consumer differentiation motives
F Valsesia, N Schwarz
Working paper, 2020
The Impact of Artistic Ownership on Aesthetic Judgment and Preference
F Valsesia, J Nunes, A Ordanini
ACR North American Advances, 2014
Based on true events: The effects of veracity on the consumption experience
F Valsesia, K Diehl, JC Nunes
ACR North American Advances, 2015
Assessing AI Receptivity Through A Persuasion Knowledge Lens
J Watson, F Valsesia, S Segal
Current Opinion in Psychology, 101834, 2024
The Advantage of Periodic Donations in Corporate Social Responsibility: Consumers View Consistency as a Diagnostic Cue of Donor Commitment
A Park, Y Leng, F Gonzalez, J Watson, F Valsesia, C Cryder
Available at SSRN 4552846, 2023
I want you to like me, so I’ll wait to share the bad-The influence of self-presentation concerns on consumer ratings
E Solinas, F Valsesia, JC Nunes, A Ordanini
2022 AMA Winter Academic Conference, 254, 2022
Is This for Me? Differential Responses to Inclusivity Initiatives by Represented and Underrepresented Consumers
F Valsesia, L Dunn, JK D’Angelo
Advances in Consumer Research 49, 2021
It’s A Brave New World-The Consequences of Consumers’ Self-Disclosure in Online Settings
K Diehl, F Valsesia, R Ruppell, R Hofstetter, LK John, I Scopelliti, ...
Advances in Consumer Research 45, 2017
Self-Presentation in Online Word of Mouth
F Valsesia, JC Nunes, A Ordanini, Z Chen, K Kristofferson, K White, ...
Advances in Consumer Research 44, 2016
Cybercrimini: tanta paura per nulla?
A Arbore, F Valsesia
VIA SARFATTI 25, ---, 2013
Le utilities e il marketing dei servizi di efficienza energetica
FG Ancarani, C Saibene, F Valsesia
ECONOMIA & MANAGEMENT 1 (1), 60-63, 2013
Quando qualcuno ci ruba il nome
A Arbore, F Valsesia
LARGO CONSUMO 33 (7/8), 62-62, 2013
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