Technology readiness and e-commerce adoption among entrepreneurs of SMEs in Bandung City, Indonesia NC Astuti, RA Nasution Gadjah Mada International Journal of Business 16 (1), 69-88, 2014 | 142 | 2014 |
The customer experience framework as baseline for strategy and implementation in services marketing RA Nasution, AY Sembada, L Miliani, ND Resti, DA Prawono Procedia-Social and Behavioral Sciences 148, 254-261, 2014 | 130 | 2014 |
Impact of vehicle automation and electric propulsion on production costs for mobility services worldwide H Becker, F Becker, R Abe, S Bekhor, PF Belgiawan, J Compostella, ... Transportation Research Part A: Policy and Practice 138, 105-126, 2020 | 79 | 2020 |
The evaluation of digital readiness concept: existing models and future directions RA Nasution, LSL Rusnandi, E Qodariah, D Arnita, NA Windasari The Asian Journal of Technology Management 11 (2), 94-117, 2018 | 77 | 2018 |
The role of art infusion in enhancing pro-environmental luxury brand advertising S Quach, F Septianto, P Thaichon, RA Nasution Journal of Retailing and Consumer Services 64, 102780, 2022 | 40 | 2022 |
Digital mastery in Indonesia: the organization and individual contrast RA Nasution, D Arnita, LSL Rusnandi, E Qodariah, P Rudito, MFN Sinaga Journal of Management Development 39 (4), 359-390, 2020 | 32 | 2020 |
Exploring implicit and explicit attitude toward saving at Islamic bank WT Setyobudi, SK Wiryono, RA Nasution, MS Purwanegara Journal of Islamic Marketing 6 (3), 314-330, 2015 | 32 | 2015 |
Employer branding for talent attraction in the Indonesian mining industry N Amelia, RA Nasution International Journal of Business 21 (3), 226, 2016 | 28 | 2016 |
A review of the three streams of consumer innovativeness RA Nasution, N Garnida PICMET 2010 TECHNOLOGY MANAGEMENT FOR GLOBAL ECONOMIC GROWTH, 1-11, 2010 | 26 | 2010 |
Middle manager capabilities and organisational performance: The mediating effect of organisational capacity for change BM Sukoco, YD Lestari, E Susanto, RA Nasution, I Usman International Journal of Productivity and Performance Management 71 (4 …, 2022 | 24 | 2022 |
The efficacy of the model of goal directed behavior in explaining Islamic bank saving WT Setyobudi, SK Wiryono, RA Nasution, MS Purwanegara Journal of Islamic Marketing 7 (4), 405-422, 2016 | 24 | 2016 |
Discomfort and organizational change as a part of becoming a world-class university FND Nadia, BM Sukoco, E Susanto, AR Sridadi, RA Nasution International Journal of Educational Management 34 (8), 1265-1287, 2020 | 19 | 2020 |
Dynamic marketing and service innovation for service excellence ES Hariandja, TM Simatupang, RA Nasution, D Larso Gadjah Mada International Journal of Business 16 (2), 143-166, 2014 | 19 | 2014 |
Digital readiness and acceptance of mobile advertising R Ashari Nasution, D Arnita, D Fatimah Azzahra Australasian Marketing Journal 29 (1), 95-103, 2021 | 15 | 2021 |
Middle managers’ cognitive styles, capacity for change, and organizational performance BM Sukoco, BE Adna, Z Musthofa, RA Nasution, D Ratmawati SAGE Open 12 (1), 21582440221081132, 2022 | 13 | 2022 |
Believe it or not: the effect of involvement on the credibility of image transfer through co-branding RA Nasution, D Arnita, SQ Purnama Journal of International Consumer Marketing 33 (5), 578-594, 2021 | 13 | 2021 |
Organisational change capacity and performance: the moderating effect of coercive pressure BM Sukoco, E Supriharyanti, E Susanto, RA Nasution, A Daryanto Asia-Pacific Journal of Business Administration 14 (1), 27-49, 2022 | 12 | 2022 |
Proses Pembentukan Kepercayaan Konsumen: Studi Kasus pada Sebuah Usaha Kecil Menengah Percetakan Digital di Bandung. RA Nasution, AS Widjajanto Jurnal Manajemen Teknologi, 2007 | 12 | 2007 |
Design of self-service technology for passenger shipping transportation service system in Indonesia T Ramadhan, D Wibisono, RA Nasution, S Novani Procedia Manufacturing 4, 402-411, 2015 | 11 | 2015 |
The acceptance of mobile advertising: a social or personal matter? RA Nasution, D Arnita, Aghniadi International Journal of Internet Marketing and Advertising 15 (1), 84-103, 2021 | 9 | 2021 |