| A multivariate analysis of web usage. PK Korgaonkar, LD Wolin Journal of advertising research 39 (2), 53-53, 1999 | 1809 | 1999 |
| A conjoint investigation of the relative importance of risk relievers in direct marketing IP Akaah J Advertising Res., 38-44, 1988 | 455 | 1988 |
| Relationship of type of product, shopping orientations, and demographics with preference for shopping on the Internet T Girard, P Korgaonkar, R Silverblatt Journal of Business and Psychology 18, 101-120, 2003 | 446 | 2003 |
| Web advertising: gender differences in beliefs, attitudes and behavior LD Wolin, P Korgaonkar Internet research 13 (5), 375-385, 2003 | 433 | 2003 |
| Beliefs, attitudes and behaviour towards Web advertising LD Wolin, P Korgaonkar, D Lund International Journal of Advertising 21 (1), 87-113, 2002 | 364 | 2002 |
| Effects of trust beliefs on consumers' online intentions EP Becerra, PK Korgaonkar European Journal of marketing 45 (6), 936-962, 2011 | 331 | 2011 |
| A structural equations approach toward examination of store attitude and store patronage behavior. PK Korgaonkar, D Lund, B Price Journal of Retailing, 1985 | 305 | 1985 |
| Web usage, advertising, and shopping: relationship patterns P Korgaonkar, LD Wolin Internet Research 12 (2), 191-204, 2002 | 282 | 2002 |
| An empirical comparison of the predictive validity of self-explicated, Huber-hybrid, traditional conjoint, and hybrid conjoint models IP Akaah, PK Korgaonkar Journal of Marketing Research 20 (2), 187-197, 1983 | 250 | 1983 |
| Influence of product class on preference for shopping on the internet T Girard, R Silverblatt, P Korgaonkar Journal of Computer-Mediated Communication 8 (1), JCMC815, 2002 | 216 | 2002 |
| Understanding consumers’ social networking site usage JT Gironda, PK Korgaonkar Journal of Marketing Management 30 (5-6), 571-605, 2014 | 176 | 2014 |
| Online retailing, product classifications, and consumer preferences P Korgaonkar, R Silverblatt, T Girard Internet Research 16 (3), 267-288, 2006 | 176 | 2006 |
| Consumer shopping orientations, non-store retailers, and consumers' patronage intentions: a multivariate investigation PK Korgaonkar Journal of the Academy of Marketing Science 12, 11-22, 1984 | 173 | 1984 |
| An experimental study of cognitive dissonance, product involvement, expectations, performance and consumer judgement of product performance PK Korgaonkar, GP Moschis Journal of advertising 11 (3), 32-44, 1982 | 173 | 1982 |
| Viral advertising: Definitional review and synthesis M Petrescu, P Korgaonkar Journal of internet commerce 10 (3), 208-226, 2011 | 171 | 2011 |
| An experimental investigation of internet advertising and the elaboration likelihood model EJ Karson, PK Korgaonkar Journal of current issues & research in advertising 23 (2), 53-72, 2001 | 148 | 2001 |
| The influence of perceived product risk on consumers’e-tailer shopping preference PA Korgaonkar, EJ Karson Journal of Business and Psychology 22, 55-64, 2007 | 126 | 2007 |
| Direct marketing attitudes IP Akaah, PK Korgaonkar, D Lund Journal of Business Research 34 (3), 211-219, 1995 | 114 | 1995 |
| Shopping orientations of catalog showroom patrons PK Korgaonkar Journal of Retailing 57 (1), 78-90, 1981 | 109 | 1981 |
| Web advertising and Hispanics P Korgaonkar, R Silverblatt, B O’Leary Journal of Consumer marketing 18 (2), 134-152, 2001 | 108 | 2001 |
