Renana Peres
Renana Peres
Professor of Marketing, The Hebrew University
Verified email at huji.ac.il
TitleCited byYear
Innovation diffusion and new product growth models: A critical review and research directions
R Peres, E Muller, V Mahajan
International journal of research in marketing 27 (2), 91-106, 2010
7852010
On brands and word of mouth
MJ Lovett, R Peres, R Shachar
Journal of marketing research 50 (4), 427-444, 2013
2892013
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion
B Libai, E Muller, R Peres
Journal of marketing research 50 (2), 161-176, 2013
1792013
The diffusion of services
B Libai, E Muller, R Peres
Journal of Marketing Research 46 (2), 163-175, 2009
1462009
The role of within-brand and cross-brand communications in competitive growth
B Libai, E Muller, R Peres
Journal of Marketing 73 (3), 19-34, 2009
992009
The role of seeding in multi-market entry
B Libai, E Muller, R Peres
International Journal of Research in Marketing 22 (4), 375-393, 2005
882005
Does new product growth accelerate across technology generations?
S Stremersch, E Muller, R Peres
Marketing Letters 21 (2), 103-120, 2010
522010
The impact of network characteristics on the diffusion of innovations
R Peres
Physica A: Statistical Mechanics and Its Applications 402, 330-343, 2014
442014
Innovation diffusion and new product growth
E Muller, R Peres, V Mahajan
Marketing Science Institute, 2009
332009
Calculating, creating, and claiming value in business markets: Status and research agenda
GL Lilien, R Grewal, D Bowman, M Ding, A Griffin, V Kumar, R Peres, ...
Marketing Letters 21 (3), 287-299, 2010
292010
Sources of social value in word of mouth programs
B Libai, E Muller, R Peres
Marketing Science Institute Working Paper, 10-103, 2010
252010
The social value of word-of-mouth programs: acceleration versus acquisition
B Libai, E Muller, R Peres
Marketing Science WP_22_2009, 2009
232009
A data set of brands and their characteristics
M Lovett, R Peres, R Shachar
Marketing Science 33 (4), 609-617, 2014
212014
When to take or forgo new product exclusivity: Balancing protection from competition against word-of-mouth spillover
R Peres, C Van den Bulte
Journal of Marketing 78 (2), 83-100, 2014
172014
Interface to a speech processing system
R Peres, G Shimoni
US Patent 6,618,703, 2003
152003
Innovation diffusion and new product growth: Beyond a theory of communications
E Muller, R Peres, V Mahajan
Working paper, Tel Aviv University, 2007
132007
On brands and word-of-mouth
R Peres, R Shachar, M Lovett
112011
Innovation diffusion and new product growth: beyond interpersonal communications
E Muller, R Peres, V Mahajan
Working Paper, 2007
102007
The effect of social networks structure on innovation performance: A review and directions for research
E Muller, R Peres
International Journal of Research in Marketing, 2018
92018
Blazing saddles: the Early and mainstream markets in the high-tech product life cycle
J Goldenberg, B Libai, E Muller, R Peres
Israel Economic Review 4 (2), 85-108, 2006
92006
The system can't perform the operation now. Try again later.
Articles 1–20