Renana Peres
Renana Peres
Professor of Marketing, The Hebrew University
Verified email at huji.ac.il
TitleCited byYear
Innovation diffusion and new product growth models: A critical review and research directions
R Peres, E Muller, V Mahajan
International journal of research in marketing 27 (2), 91-106, 2010
8122010
On brands and word of mouth
MJ Lovett, R Peres, R Shachar
Journal of marketing research 50 (4), 427-444, 2013
3212013
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion
B Libai, E Muller, R Peres
Journal of marketing research 50 (2), 161-176, 2013
1862013
The diffusion of services
B Libai, E Muller, R Peres
Journal of marketing research 46 (2), 163-175, 2009
1552009
The role of within-brand and cross-brand communications in competitive growth
B Libai, E Muller, R Peres
Journal of Marketing 73 (3), 19-34, 2009
1002009
The role of seeding in multi-market entry
B Libai, E Muller, R Peres
International Journal of Research in Marketing 22 (4), 375-393, 2005
872005
Does new product growth accelerate across technology generations?
S Stremersch, E Muller, R Peres
Marketing Letters 21 (2), 103-120, 2010
522010
The impact of network characteristics on the diffusion of innovations
R Peres
Physica A: Statistical Mechanics and Its Applications 402, 330-343, 2014
442014
Innovation diffusion and new product growth
E Muller, R Peres, V Mahajan
Marketing Science Institute, 2009
352009
Calculating, creating, and claiming value in business markets: Status and research agenda
GL Lilien, R Grewal, D Bowman, M Ding, A Griffin, V Kumar, ...
Marketing Letters 21 (3), 287-299, 2010
292010
Sources of social value in word-of-mouth programs
B Libai, E Muller, R Peres
Marketing Science Institute Working Paper, 10-103, 2010
252010
The social value of word-of-mouth programs: acceleration versus acquisition
B Libai, E Muller, R Peres
Marketing Science 11, 2009
252009
A data set of brands and their characteristics
M Lovett, R Peres, R Shachar
Marketing Science 33 (4), 609-617, 2014
242014
Innovation diffusion and new product growth: Beyond a theory of communications
E Muller, R Peres, V Mahajan
Working paper, Leonard Stern School of Business, New York University, New York, 2007
212007
When to take or forgo new product exclusivity: Balancing protection from competition against word-of-mouth spillover
R Peres, C Van den Bulte
Journal of Marketing 78 (2), 83-100, 2014
202014
The effect of social networks structure on innovation performance: A review and directions for research
E Muller, R Peres
International Journal of Research in Marketing 36 (1), 3-19, 2019
152019
Interface to a speech processing system
R Peres, G Shimoni
US Patent 6,618,703, 2003
152003
On brands and word-of-mouth
R Peres, R Shachar, MJ Lovett
Available at SSRN 1968602, 2011
132011
Blazing saddles: the Early and mainstream markets in the high-tech product life cycle
J Goldenberg, B Libai, E Muller, R Peres
Israel Economic Review 4 (2), 85-108, 2006
132006
The influence of within-brand and cross-brand word of mouth on the growth of competitive markets
B Libai, E Muller, R Peres
Journal of Marketing 73 (2), 19-34, 2009
82009
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