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Chakravarthi Narasimhan
Title
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Cited by
Year
Competitive promotional strategies
C Narasimhan
Journal of business, 427-449, 1988
8851988
A price discrimination theory of coupons
C Narasimhan
Marketing Science 3 (2), 128-147, 1984
8091984
Private labels and the channel relationship: a cross‐category analysis
C Narasimhan, RT Wilcox
The journal of business 71 (4), 573-600, 1998
6581998
Customer profitability in a supply chain
R Niraj, M Gupta, C Narasimhan
Journal of marketing 65 (3), 1-16, 2001
5412001
A model of retail formats based on consumers' economizing on shopping time
PR Messinger, C Narasimhan
Marketing science 16 (1), 1-23, 1997
5241997
Promotional elasticities and category characteristics
C Narasimhan, SA Neslin, SK Sen
Journal of marketing 60 (2), 17-30, 1996
5021996
Has power shifted in the grocery channel?
PR Messinger, C Narasimhan
Marketing Science 14 (2), 189-223, 1995
4731995
Individual marketing with imperfect targetability
Y Chen, C Narasimhan, ZJ Zhang
Marketing Science 20 (1), 23-41, 2001
4342001
The new appeal of private labels
D Dunne, C Narasimhan
Harvard Business Review 77 (3), 41-42, 1999
4031999
Markov chain Monte Carlo and models of consideration set and parameter heterogeneity
J Chiang, S Chib, C Narasimhan
Journal of Econometrics 89 (1-2), 223-248, 1998
2611998
Dealing-temporary price cuts-by seller as a buyer discrimination mechanism
AP Jeuland, C Narasimhan
Journal of business, 295-308, 1985
2171985
An empirical analysis of sales-force compensation plans
AT Coughlan, C Narasimhan
Journal of Business, 93-121, 1992
1951992
Consumer heterogeneity and competitive price-matching guarantees
Y Chen, C Narasimhan, ZJ Zhang
Marketing Science 20 (3), 300-314, 2001
1642001
The inverse relationship between manufacturer and retailer margins: A theory
R Lal, C Narasimhan
Marketing Science 15 (2), 132-151, 1996
1501996
Sharing economy: Review of current research and future directions
C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ...
Customer needs and solutions 5, 93-106, 2018
1472018
Market entry strategy under firm heterogeneity and asymmetric payoffs
C Narasimhan, ZJ Zhang
Marketing Science 19 (4), 313-327, 2000
1282000
Sales force modeling: State of the field and research agenda
MK Mantrala, S Albers, F Caldieraro, O Jensen, K Joseph, M Krafft, ...
Marketing Letters 21, 255-272, 2010
1212010
Information and inventory in distribution channels
G Iyer, C Narasimhan, R Niraj
Management Science 53 (10), 1551-1561, 2007
1072007
Incorporating consumer price expectations in diffusion models
C Narasimhan
Marketing Science 8 (4), 343-357, 1989
1051989
New product models for test market data
C Narasimhan, SK Sen
Journal of Marketing 47 (1), 11-24, 1983
971983
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