| The measurement of web-customer satisfaction: An expectation and disconfirmation approach V McKinney, K Yoon, FM Zahedi Information systems research 13 (3), 296-315, 2002 | 3096 | 2002 |
| Revisiting the relationship between consumer loyalty and price sensitivity: the moderating role of deal-proneness K Yoon, TV Tran Journal of Marketing Theory and Practice 19 (3), 293-306, 2011 | 48 | 2011 |
| Capturing consumer heterogeneity in loyalty evolution patterns K Yoon, TV Tran Management Research Review 34 (6), 649-662, 2011 | 13 | 2011 |
| Integrating social media and traditional CRM: Toward a conceptual framework for social CRM practices K Yoon, JD Sims Social Media and Networking: Concepts, Methodologies, Tools, and …, 2016 | 10 | 2016 |
| Identifying the truly and the deal-prone hard-core loyals K Yoon Working Paper, Long Island University, 2008 | 5 | 2008 |
| Re-conceptualizing relational integrated marketing communications from the perspective of social CRM K Yoon, JD Sims Integrating Social Media into Business Practice, Applications, Management …, 2014 | 3 | 2014 |
| Lump‐Sum versus Pay‐As‐You‐Go: The Moderating Effect of Contract Types on the Optimal Logistics Decisions T Tran, K Yoon, S Genchev Managerial and Decision Economics 38 (4), 547-555, 2017 | 1 | 2017 |
| An investigation of bid-timing decisions in online auctions: Theory and empirical results K Yoon The University of Wisconsin-Milwaukee, 2004 | 1 | 2004 |
| Exploring The Hidden Meaning of Marketing in Creation Account K Yoon CUPBEARERS TO KINGS: EMPOWERING STUDENTS TO BE FUTURE SHAPERS, 249, 2022 | | 2022 |
| Solution-Dominant Logic: Viewing Marketing Exchanges from the Problem-Solving Perspective K Yoon Academia Letters, 2021 | | 2021 |
| Practicing Marketing for Glory to God in the Workplaces K Yoon | | 2019 |
| Integrating Social Media and Traditional CRM K Yoon, JD Sims | | 2015 |
| An Empirical Investigation of Deal-Prone Hard-Core Loyals K Yoon, D Carlon | | 2014 |
| Investigating Source of Purchase-Occasion Heterogeneity with Implications for Acquisition and Retention Strategy K Kwak, K Yoon Available at SSRN 1501167, 2009 | | 2009 |
| Be Careful with the Use of Mover-Stayer Model at the Disaggregate Level K Yoon Available at SSRN 1296165, 2008 | | 2008 |
| Accounting for Heterogeneity in Evolution Patterns of Group Buyings: Conceptual Background and Empirical Findings K Yoon | | |
| 성경적 세계관을 통해 바라본 마케팅의 새로운 방향 K Yoon | | |
