| The effect of an environmental claim on consumers' perceptions about luxury and utilitarian products Y Steinhart, O Ayalon, H Puterman Journal of Cleaner Production 53, 277-286, 2013 | 137 | 2013 |
| Making-the-product-happen: A driver of crowdfunding participation D Zvilichovsky, S Danziger, Y Steinhart Journal of Interactive Marketing 41 (1), 81-93, 2018 | 125 | 2018 |
| Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity Y Steinhart, M Kamins, D Mazursky, A Noy Journal of Consumer Psychology 24 (4), 472-483, 2014 | 111 | 2014 |
| Imagining yourself in the scene: The interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior Y Jiang, R Adaval, Y Steinhart, RS Wyer Jr Journal of Consumer Research 41 (2), 418-435, 2014 | 103 | 2014 |
| Need for cognitive closure, risk aversion, uncertainty changes, and their effects on investment decisions D Disatnik, Y Steinhart Journal of marketing research 52 (3), 349-359, 2015 | 99 | 2015 |
| The process by which product availability triggers purchase Y Steinhart, D Mazursky, MA Kamins Marketing letters 24, 217-228, 2013 | 87 | 2013 |
| The effect of phosphatidylserine-containing omega-3 fatty acids on memory abilities in subjects with subjective memory complaints: a pilot study Y Richter, Y Herzog, T Cohen, Y Steinhart Clinical Interventions in aging, 313-316, 2010 | 76 | 2010 |
| “Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness S Moldovan, Y Steinhart, S Ofen Journal of Consumer Psychology 25 (1), 1-14, 2015 | 70 | 2015 |
| Propagators, creativity, and informativeness: What helps ads go viral S Moldovan, Y Steinhart, DR Lehmann Journal of Interactive Marketing 47 (1), 102-114, 2019 | 61 | 2019 |
| Motivational correlates of need for cognition Y Steinhart, RS Wyer Jr European Journal of Social Psychology 39 (4), 608-621, 2009 | 55 | 2009 |
| Positively useless: Irrelevant negative information enhances positive impressions M Shoham, S Moldovan, Y Steinhart Journal of consumer psychology 27 (2), 147-159, 2017 | 50 | 2017 |
| Warnings of adverse side effects can backfire over time Y Steinhart, Z Carmon, Y Trope Psychological science 24 (9), 1842-1847, 2013 | 49 | 2013 |
| Saying no to the glow: When consumers avoid arrogant brands N Munichor, Y Steinhart Journal of Consumer Psychology 26 (2), 179-192, 2016 | 45 | 2016 |
| The small predicts large effect in crowdfunding T Fan, L Gao, Y Steinhart Journal of Consumer Research 47 (4), 544-565, 2020 | 33 | 2020 |
| Securing the future: Threat to self-image spurs financial saving intentions. Y Steinhart, Y Jiang Journal of Personality and Social Psychology 117 (4), 741, 2019 | 32 | 2019 |
| The “temporal-processing-fit effect”: the interplay between regulatory state, temporal distance, and construal levels Y Steinhart, D Mazursky, MA Kamins Social Cognition 31 (3), 315-335, 2013 | 31 | 2013 |
| The “Sprinter effect”: When self-control and involvement stand in the way of sequential performance D Ein-Gar, Y Steinhart Journal of Consumer Psychology 21 (3), 240-255, 2011 | 31 | 2011 |
| Self-control and task timing shift self-efficacy and influence willingness to engage in effortful tasks D Ein-Gar, Y Steinhart Frontiers in psychology 8, 1788, 2017 | 30 | 2017 |
| The effect of social cues on sniping behavior in internet auctions: Field evidence and a lab experiment MA Kamins, A Noy, Y Steinhart, D Mazursky Journal of Interactive Marketing 25 (4), 241-250, 2011 | 30 | 2011 |
| The role of visual and semantic processing strategies in consumer information processing Y Jiang, Y Steinhart, RS Wyer Unpublished manuscript, Hong Kong University of Science and Technology, 2007 | 26 | 2007 |
