Yael Steinhart
Yael Steinhart
Coller School of Management , Tel Aviv University
Verified email at
Cited by
Cited by
The effect of an environmental claim on consumers' perceptions about luxury and utilitarian products
Y Steinhart, O Ayalon, H Puterman
Journal of Cleaner Production 53, 277-286, 2013
Making-the-product-happen: A driver of crowdfunding participation
D Zvilichovsky, S Danziger, Y Steinhart
Journal of Interactive Marketing 41 (1), 81-93, 2018
Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity
Y Steinhart, M Kamins, D Mazursky, A Noy
Journal of Consumer Psychology 24 (4), 472-483, 2014
Imagining yourself in the scene: The interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Y Jiang, R Adaval, Y Steinhart, RS Wyer Jr
Journal of Consumer Research 41 (2), 418-435, 2014
Need for cognitive closure, risk aversion, uncertainty changes, and their effects on investment decisions
D Disatnik, Y Steinhart
Journal of marketing research 52 (3), 349-359, 2015
The process by which product availability triggers purchase
Y Steinhart, D Mazursky, MA Kamins
Marketing letters 24, 217-228, 2013
The effect of phosphatidylserine-containing omega-3 fatty acids on memory abilities in subjects with subjective memory complaints: a pilot study
Y Richter, Y Herzog, T Cohen, Y Steinhart
Clinical Interventions in aging, 313-316, 2010
“Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness
S Moldovan, Y Steinhart, S Ofen
Journal of Consumer Psychology 25 (1), 1-14, 2015
Propagators, creativity, and informativeness: What helps ads go viral
S Moldovan, Y Steinhart, DR Lehmann
Journal of Interactive Marketing 47 (1), 102-114, 2019
Motivational correlates of need for cognition
Y Steinhart, RS Wyer Jr
European Journal of Social Psychology 39 (4), 608-621, 2009
Positively useless: Irrelevant negative information enhances positive impressions
M Shoham, S Moldovan, Y Steinhart
Journal of consumer psychology 27 (2), 147-159, 2017
Warnings of adverse side effects can backfire over time
Y Steinhart, Z Carmon, Y Trope
Psychological science 24 (9), 1842-1847, 2013
Saying no to the glow: When consumers avoid arrogant brands
N Munichor, Y Steinhart
Journal of Consumer Psychology 26 (2), 179-192, 2016
The “temporal-processing-fit effect”: the interplay between regulatory state, temporal distance, and construal levels
Y Steinhart, D Mazursky, MA Kamins
Social Cognition 31 (3), 315-335, 2013
The “Sprinter effect”: When self-control and involvement stand in the way of sequential performance
D Ein-Gar, Y Steinhart
Journal of Consumer Psychology 21 (3), 240-255, 2011
The small predicts large effect in crowdfunding
T Fan, L Gao, Y Steinhart
Journal of Consumer Research 47 (4), 544-565, 2020
Securing the future: Threat to self-image spurs financial saving intentions.
Y Steinhart, Y Jiang
Journal of Personality and Social Psychology 117 (4), 741, 2019
The effect of social cues on sniping behavior in internet auctions: Field evidence and a lab experiment
MA Kamins, A Noy, Y Steinhart, D Mazursky
Journal of Interactive Marketing 25 (4), 241-250, 2011
Self-control and task timing shift self-efficacy and influence willingness to engage in effortful tasks
D Ein-Gar, Y Steinhart
Frontiers in Psychology 8, 285073, 2017
The role of visual and semantic processing strategies in consumer information processing
Y Jiang, Y Steinhart, RS Wyer
Unpublished manuscript, Hong Kong University of Science and Technology, 2007
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