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Dr. Munmun Ghosh
Dr. Munmun Ghosh
Associate Professor, Symbiosis Institute of Media & Communication
Verified email at simc.edu
Title
Cited by
Cited by
Year
Financial Inclusion for Inclusive Growth of India-A Study of Indian States
R Dixit, M Ghosh
International Journal of Business Management & Research 3 (1), 147-156, 2013
2112013
Analysis of Women Participation in Indian Agriculture
M Ghosh, A Ghosh
International Journal of Gender and Women’s Studies 2 (2), 271-281, 2014
1182014
Consumer Perception of Patanjali Products: An Analytical Study
R Jaggi, M Ghosh
The IUP Journal of Brand Management 14, 13-23, 2017
242017
Consumer Buying Behaviour in relation to Consumption of Tea – A Study of Pune City
M Ghosh, A Ghosh
International Journal of Sales & Marketing Management Research and …, 2013
202013
Analysing the Engagement and Attitude of Elderly towards Digital Platforms in India
M Ghosh
Journal of Creative Communication, 214-234, 2019
182019
Financial Inclusion Strategies of Banks: Study of Indian States
M Ghosh, A Ghosh
International Journal of Applied Financial management Perspective 3 (2), 990-995, 2014
162014
Impact and Influence of Culture on Brands in Indian Market
M Ghosh, A Ghosh, M Ghosh
IOSR Journal of Business and Management 18 (7), 54-60, 2016
132016
Decoding The Effect of Restaurant Reviews on Customer Choice: Insights from Zomato
V Vajjhala, M Ghosh
Journal of Foodservice Business Research, 1-29, 2021
122021
Indian female Twitter influencers’ perceptions of trolls
V Pillai, M Ghosh
Humanities and Social Sciences Communications 9 (1), 1-8, 2022
72022
Digital disruptions and the elderly–strategic adoptions for marketers
M Ghosh
Strategic Direction, 2020
52020
Significance of Big Data in E- Commerce: The Case of Amazon India
M Ghosh
Journal of Communication - Media Watch 8 (2), 61-66, 2017
52017
Health and fitness articles on Facebook-a content analysis
R Jaggi, M Ghosh, G Prakash, S Patankar
Indian Journal of Public Health Research & Development 8 (4), 762-767, 2017
52017
Communication Strategies Adopted during 2014 Lok Sabha Elections: A Study of Major Political Party Communications
R Deshpande, M Ghosh
Amity Journal of Media & Communication Studies 6 (1), 117-123, 2016
52016
Understanding the News Seeking Behavior Online: A Study of Young Audiences in India
M Ghosh
Journal of Communication - Media Watch 10, 55-63, 2019
42019
Financial Inclusion Studies Bibliometric Analysis: Projecting a Sustainable Future
M Ghosh
Sustainable Futures 7, 100160, 2024
32024
Empathy marketing during COVID-19 pandemic: decoding the impact and effectiveness on the brand image
K Mahajan, M Ghosh
Cardiometry, 392-398, 2022
22022
Ageing in the unusual times and adapting to the new normal–an Indian perspective
M Ghosh
Working with Older People 26 (4), 289-296, 2022
22022
Meta-analytic review of online purchase intention: conceptualising the study variables
M Ghosh
Cogent Business & Management 11 (1), 2296686, 2024
12024
Bibliometric Review of Research on Misinformation: Reflective Analysis on the Future of Communication
S Pandey, M Ghosh
Journal of Creative Communications 18 (2), 149-165, 2023
12023
Ageing and Technology – Systematic Review of the Merger of Ageing & Technology in the New Normal Era
M Ghosh
Communications in Computer and Information Science 37, 516 - 523, 2022
12022
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