| The influence of online product recommendations on consumers’ online choices S Senecal, J Nantel Journal of retailing 80 (2), 159-169, 2004 | 2717 | 2004 |
| Consumers' decision-making process and their online shopping behavior: a clickstream analysis S Senecal, PJ Kalczynski, J Nantel Journal of Business Research 58 (11), 1599-1608, 2005 | 357 | 2005 |
| Watch your tone: How a brand's tone of voice on social media influences consumer responses RH Barcelos, DC Dantas, S Sénécal Journal of Interactive Marketing 41 (1), 60-80, 2018 | 296 | 2018 |
| A consumer typology based on e-service quality and e-satisfaction G Bressolles, F Durrieu, S Senecal Journal of Retailing and Consumer Services 21 (6), 889-896, 2014 | 250 | 2014 |
| Whether and how virtual try-on influences consumer responses to an apparel web site A Merle, S Senecal, A St-Onge International Journal of Electronic Commerce 16 (3), 41-64, 2012 | 240 | 2012 |
| Sales force technology usage—reasons, barriers, and support: An exploratory investigation RE Buehrer, S Senecal, EB Pullins Industrial Marketing Management 34 (4), 389-398, 2005 | 215 | 2005 |
| The influence of flow on hedonic and utilitarian shopping values. S Senecal, JE Gharbi, J Nantel Advances in consumer research 29 (1), 2002 | 177 | 2002 |
| Using recommendation agents to cope with information overload M Aljukhadar, S Senecal, CE Daoust International Journal of Electronic Commerce 17 (2), 41-70, 2012 | 176 | 2012 |
| Measuring perceived website usability J Wang, S Senecal Journal of Internet Commerce 6 (4), 97-112, 2007 | 166 | 2007 |
| Is more always better? Investigating the task-technology fit theory in an online user context M Aljukhadar, S Senecal, J Nantel Information & Management 51 (4), 391-397, 2014 | 151 | 2014 |
| How buyers' expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage SS Rao, D Truong, S Senecal, TT Le Industrial Marketing Management 36 (8), 1035-1045, 2007 | 148 | 2007 |
| Can the media richness of a privacy disclosure enhance outcome? A multifaceted view of trust in rich media environments M Aljukhadar, S Senecal, D Ouellette International Journal of Electronic Commerce 14 (4), 103-126, 2010 | 131 | 2010 |
| How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses Y Grégoire, F Ghadami, S Laporte, S Sénécal, D Larocque Journal of the Academy of Marketing Science 46, 1052-1071, 2018 | 124 | 2018 |
| The influence of tourism innovativeness on online consumer behavior A Couture, M Arcand, S Sénécal, JF Ouellet Journal of Travel Research 54 (1), 66-79, 2015 | 121 | 2015 |
| Segmenting the online consumer market M Aljukhadar, S Senecal Marketing intelligence & planning 29 (4), 421-435, 2011 | 118 | 2011 |
| Precision is in the eye of the beholder: Application of eye fixation-related potentials to information systems research PM Léger, S Sénecal, F Courtemanche, AO de Guinea, R Titah, ... Association for Information Systems, 2014 | 107 | 2014 |
| Service crisis recovery and firm performance: Insights from information breach announcements S Rasoulian, Y Grégoire, R Legoux, S Sénécal Journal of the Academy of Marketing Science 45, 789-806, 2017 | 96 | 2017 |
| Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework M Aljukhadar, A Bériault Poirier, S Senecal Journal of Research in Interactive Marketing 14 (3), 285-303, 2020 | 93 | 2020 |
| The tone of voice of tourism brands on social media: Does it matter? RH Barcelos, DC Dantas, S Sénécal Tourism management 74, 173-189, 2019 | 68 | 2019 |
| Physiological heatmaps: a tool for visualizing users’ emotional reactions F Courtemanche, PM Léger, A Dufresne, M Fredette, É Labonté-LeMoyne, ... Multimedia Tools and Applications 77, 11547-11574, 2018 | 64 | 2018 |
Pierre-Majorique Léger, Ph.D.HEC MontréalVerified email at hec.ca
