| Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility R Grewal, P Tansuhaj Journal of marketing 65 (2), 67-80, 2001 | 1845 | 2001 |
| Family members' perceptions of adolescents' influence in family decision making ER Foxman, PS Tansuhaj, KM Ekstrom Journal of Consumer Research 15 (4), 482-491, 1989 | 555 | 1989 |
| A services marketing management model: integrating internal and external marketing functions P Tansuhaj, D Randall, J McCullough Journal of services marketing 2 (1), 31-38, 1988 | 338 | 1988 |
| Effects of firm resources on growth in multinationality CH Tseng, P Tansuhaj, W Hallagan, J McCullough Journal of International Business Studies 38, 961-974, 2007 | 315 | 2007 |
| Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms BJ Mariadoss, PS Tansuhaj, N Mouri Industrial Marketing Management 40 (8), 1305-1318, 2011 | 308 | 2011 |
| International entrepreneurial capability: The measurement and a comparison between born global firms and traditional exporters in China M Zhang, P Tansuhaj, J McCullough Journal of International Entrepreneurship 7, 292-322, 2009 | 276 | 2009 |
| Applying the internal marketing concept within large organizations: As applied to a credit union P Tansuhaj, D Randall, J McCullough Journal of Professional Services Marketing 6 (2), 193-202, 1991 | 235 | 1991 |
| Adolescents' and Mothers' Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement. ER Foxman, PS Tansuhaj Advances in consumer research 15 (1), 1988 | 215 | 1988 |
| Adolescents' influence in family purchase decisions: A socialization perspective ER Foxman, PS Tansuhaj, KM Ekstrom Journal of Business Research 18 (2), 159-172, 1989 | 211 | 1989 |
| Cross-cultural Consumer Research: A Twenty-Year Review. PS Tansuhaj Advances in consumer research 22 (1), 1995 | 191 | 1995 |
| CHILDREN'S INFLUENCE IN FAMILY DECISIONS AND CONSUMER SOCIALIZATION: A RECIPROCAL VIEW. KM Ekstrom, PS Tansuhaj, ER Foxman Advances in consumer research 14 (1), 1987 | 187 | 1987 |
| Internal and external marketing: effects on consumer satisfaction in banks in Thailand P Tansuhaj, J Wong, J McCullough International Journal of Bank Marketing 5 (3), 73-83, 1987 | 180 | 1987 |
| A consumer perspective on foreign market entry: building brands through brand alliances KE Voss, P Tansuhaj Journal of International Consumer Marketing 11 (2), 39-58, 1999 | 153 | 1999 |
| Environmental influences and decision-making uncertainty in export channels: Effects on satisfaction and performance PV Raven, JM McCullough, PS Tansuhaj Journal of International Marketing 2 (3), 37-59, 1994 | 144 | 1994 |
| Organizational culture, information technology capability, and performance: the case of born global firms M Zhang, PS Tansuhaj Multinational Business Review 15 (3), 43-78, 2007 | 140 | 2007 |
| Influences of firm orientations on sustainable supply chain management BJ Mariadoss, T Chi, P Tansuhaj, N Pomirleanu Journal of Business Research 69 (9), 3406-3414, 2016 | 125 | 2016 |
| Cross‐cultural Business Gift Giving: A New Conceptualization andTheoretical Framework W Arunthanes, P Tansuhaj, DJ Lemak International marketing review 11 (4), 44-55, 1994 | 108 | 1994 |
| A cross‐national examination of innovation resistance P Tansuhaj, JW Gentry, J John, L Lee Manzer, B Jin Cho International Marketing Review 8 (3), 1991 | 97 | 1991 |
| The impact of gender on ad processing: A social identity perspective R Maldonado, P Tansuhaj, DD Muehling Academy of Marketing Science Review 3 (3), 1-15, 2003 | 95 | 2003 |
| Global vs local brand perceptions among Thais and Turks K Dogerlioglu‐Demir, P Tansuhaj Asia Pacific Journal of Marketing and Logistics 23 (5), 667-683, 2011 | 69 | 2011 |
