| It ain't easy being green: Macro, meso, and micro green advertising agendas AR Fowler III, AG Close Journal of advertising 41 (4), 119-132, 2012 | 127 | 2012 |
| Positive marketing: A new theoretical prototype of sharing in an online community MT Krush, JR Pennington, AR Fowler III, JD Mittelstaedt Journal of Business Research 68 (12), 2503-2512, 2015 | 55 | 2015 |
| Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy1 CD Lanier Jr, CS Rader, AR Fowler III Journal of Marketing Management 29 (1-2), 26-47, 2013 | 55 | 2013 |
| Public policy and the changing Chinese family in contemporary China: The past and present as prologue for the future AR Fowler, J Gao, L Carlson Journal of Macromarketing 30 (4), 342-353, 2010 | 51 | 2010 |
| Digital Fandom: Mediation, remediation, and demediation of fan practices CD Lanier, AR Fowler The Routledge companion to digital consumption, 284-295, 2013 | 20 | 2013 |
| Fashion globally: A cross-cultural and generational examination J G. Fowler, T H. Reisenwitz, A R. Fowler Qualitative Market Research: An International Journal 17 (3), 172-191, 2014 | 16 | 2014 |
| Building a sense of home in rented spaces AR Fowler, CA Lipscomb International Journal of Housing Markets and Analysis 3 (2), 100-118, 2010 | 15 | 2010 |
| HOOLIGAN'S HOLIDAY: Rethinking Deviant Consumer Behavior and Marketing. AR Fowler III Advances in consumer research 34, 2007 | 15 | 2007 |
| Ambiguity and fandom: The (meaningless) consumption and production of popular culture CD Lanier Jr, CS Rader, AR Fowler Consumer Culture Theory 17, 275-293, 2015 | 10 | 2015 |
| Literary criticism in advertising and consumer research: Revisiting Barbara Stern A Fowler, A Das, JG Fowler Journal of Advertising 51 (3), 336-351, 2022 | 9 | 2022 |
| We Happy Few: Redefining Community in Marketing. A Fowler III, M Krush Advances in Consumer Research 35, 2008 | 7 | 2008 |
| ‘What are you Looking at, Ya Hockey Puck?!': Anthropomorphizing brand relationships in the Toy Story trilogy CD Lanier, AR Fowler, CS Rader Brand Mascots, 35-54, 2014 | 5 | 2014 |
| Digital Fandom (Revisited): Exploring the Role of the Hypermediated Fan as Trickster CD Lanier, CS Rader, AR Fowler The Routledge Handbook of Digital Consumption, 384-398, 2022 | 2 | 2022 |
| Dinner for one: A grounded theory of grocery shopping in the single-person household AR Fowler III The University of Nebraska-Lincoln, 2008 | 2 | 2008 |
| Within Country Migration, Marketization, and Liquid Identity JG Fowler, R Chu, AR Fowler Marketization: Theory and Evidence from Emerging Economies, 221-234, 2020 | 1 | 2020 |
| Façade, fashion and fornication: Exploring the embodiment of self in Chinese consumer culture A Fowler, JG Fowler Global Business Review 18 (3_suppl), S145-S156, 2017 | 1 | 2017 |
| The Single Consumer: Avoiding Tradition and Extending the Self AG Close, AR Fowler III Advances in Consumer Research 35, 933-934, 2008 | 1 | 2008 |
| The Social Media Age JG Fowler, AR Fowler JOURNAL OF MACROMARKETING 42 (2), 336-339, 2022 | | 2022 |
| Book Review: The Social Media Age by Zoetanya Sujon JG Fowler, AR Fowler Journal of Macromarketing 42 (2), 336-339, 2022 | | 2022 |
| Ad Hoc Reviewers—Journal of Macromarketing Volume 35, Number 2, June 2015 C Ballesteros, E Björner, J Borgerson, B Cappellini, R Chu, A Fowler, ... Journal of Macromarketing 35 (2), 161, 2015 | | 2015 |
