| Measuring a multi-dimensional construct: Country image IM Martin, S Eroglu Journal of business research 28 (3), 191-210, 1993 | 1412 | 1993 |
| The role of risk perceptions in the risk mitigation process: The case of wildfire in high risk communities WE Martin, IM Martin, B Kent Journal of environmental management 91 (2), 489-498, 2009 | 347 | 2009 |
| What motivates individuals to protect themselves from risks: The case of wildland fires IM Martin, H Bender, C Raish Risk Analysis: An International Journal 27 (4), 887-900, 2007 | 344 | 2007 |
| Intended and unintended consequences of warning messages: A review and synthesis of empirical research DW Stewart, IM Martin Journal of Public Policy & Marketing 13 (1), 1-19, 1994 | 341 | 1994 |
| The differential impact of goal congruency on attitudes, intentions, and the transfer of brand equity IM Martin, DW Stewart Journal of Marketing Research 38 (4), 471-484, 2001 | 332 | 2001 |
| When to say when: Effects of supply on usage VS Folkes, IM Martin, K Gupta Journal of Consumer Research 20 (3), 467-477, 1993 | 185 | 1993 |
| Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal–oriented brand meaning to brand extensions IM Martin, DW Stewart, S Matta Journal of the Academy of Marketing Science 33 (3), 275-294, 2005 | 147 | 2005 |
| On the road to addiction: The facilitative and preventive roles of marketing cues IM Martin, MA Kamins, DM Pirouz, SW Davis, KL Haws, AM Mirabito, ... Journal of Business Research 66 (8), 1219-1226, 2013 | 111 | 2013 |
| Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being B Davis, C Pechmann Journal of Business Research 66 (8), 1168-1170, 2013 | 102 | 2013 |
| Social and economic issues of the Hayman Fire B Kent, K Gebert, S McCaffrey, W Martin, D Calkin, E Schuster, I Martin, ... Hayman fire case study, 315-395, 2003 | 68 | 2003 |
| Advertising disclosures: Clear and conspicuous or understood and used? DW Stewart, IM Martin Journal of Public Policy & Marketing 23 (2), 183-192, 2004 | 67 | 2004 |
| From use to abuse: When everyday consumption behaviours morph into addictive consumptive behaviours A Grover, MA Kamins, I Martin, S Davis, K Haws, AM Mirabito, ... Available at SSRN 2207025, 2013 | 59 | 2013 |
| An application of terror management theory in the design of social and health‐related anti‐smoking appeals IM Martin, MA Kamins Journal of Consumer Behaviour 9 (3), 172-190, 2010 | 58 | 2010 |
| Survey Results of the American Publics's Values, Objectives, Beliefs, and Attitudes Regarding Forests and Grasslands: A Technical Document Supporting the 2000 USDA Forest … DJ Shields, IM Martin, WE Martin, MA Haefele US Department of Agriculture, Forest Service, Rocky Mountain Research Station, 2002 | 57 | 2002 |
| Using multiple methods to understand agency values and objectives: Lessons for public lands management IM Martin, TA Steelman Policy Sciences 37 (1), 37-69, 2004 | 41 | 2004 |
| Making the decision to mitigate risk IM Martin, H wise Bender, C Raish Wildfire Risk, 117-141, 2010 | 39 | 2010 |
| Features of good integration: two cases and some generalizations J Deighton Integrated Communication, 243-256, 2013 | 32 | 2013 |
| The experience of risk in families: conceptualisations and implications for transformative consumer research S Pettigrew, L Anderson, W Boland, VI de La Ville, IME Fifita, ... Journal of Marketing Management 30 (17-18), 1772-1799, 2014 | 29 | 2014 |
| Integrated channel management: Merging the communication and distribution functions of the firm DW Stewart, GL Frazier, I Martin Integrated Communication, 185-215, 2013 | 22 | 2013 |
| Expert-novice Differences in Complaint Scripts. I Martin Advances in Consumer Research 18 (1), 1991 | 21 | 1991 |
Dante Monique PirouzAssistant Professor, Marketing, Broad College, Michigan State UniversityVerified email at msu.edu
