The role of analytical CRM on salesperson use of competitive intelligence CA Nelson, MF Walsh, AP Cui Journal of Business & Industrial Marketing 35 (12), 2127-2137, 2020 | 23 | 2020 |
A cognitive process model of trust repair EC Tomlinson, CA Nelson, LA Langlinais International Journal of Conflict Management 32 (2), 340-360, 2021 | 12 | 2021 |
Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem C Bauer, JM Galvan, T Hancock, GK Hunter, CA Nelson, J Riley, ... European Journal of Marketing, 2023 | 1 | 2023 |
Trust repair after a sales manager error CA Nelson, MF Walsh, AP Cui Journal of Personal Selling and Sales Management, 2023 | 1 | 2023 |
Breach of trust and repair: the impact of salespersons words and actions on buyer trust CA Nelson, AP Cui, MF Walsh Qualitative Market Research: An International Journal 24 (3), 375-395, 2021 | 1 | 2021 |
Global luxury brands: researching cross-cultural differences in motivations to consume AP Cui, CA Nelson, A Yim Handbook on Cross-Cultural Marketing, 104-114, 2020 | 1 | 2020 |
More is better but in what direction? The effects of relationship marketing investment breadth and depth on customer gratitude CA Nelson, X Wang, AP Cui Industrial Marketing Management 117 (February), 188-201, 2024 | | 2024 |
Building and Recovering Trust in the Buyer-Seller Relationship CA Nelson West Virginia University, 2017 | | 2017 |