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Christopher A. Nelson
Christopher A. Nelson
Assistant Professor of Marketing, Elon University
Verified email at elon.edu
Title
Cited by
Cited by
Year
The role of analytical CRM on salesperson use of competitive intelligence
CA Nelson, MF Walsh, AP Cui
Journal of Business & Industrial Marketing 35 (12), 2127-2137, 2020
232020
A cognitive process model of trust repair
EC Tomlinson, CA Nelson, LA Langlinais
International Journal of Conflict Management 32 (2), 340-360, 2021
122021
Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem
C Bauer, JM Galvan, T Hancock, GK Hunter, CA Nelson, J Riley, ...
European Journal of Marketing, 2023
12023
Trust repair after a sales manager error
CA Nelson, MF Walsh, AP Cui
Journal of Personal Selling and Sales Management, 2023
12023
Breach of trust and repair: the impact of salespersons words and actions on buyer trust
CA Nelson, AP Cui, MF Walsh
Qualitative Market Research: An International Journal 24 (3), 375-395, 2021
12021
Global luxury brands: researching cross-cultural differences in motivations to consume
AP Cui, CA Nelson, A Yim
Handbook on Cross-Cultural Marketing, 104-114, 2020
12020
More is better but in what direction? The effects of relationship marketing investment breadth and depth on customer gratitude
CA Nelson, X Wang, AP Cui
Industrial Marketing Management 117 (February), 188-201, 2024
2024
Building and Recovering Trust in the Buyer-Seller Relationship
CA Nelson
West Virginia University, 2017
2017
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Articles 1–8