| Language and consumer memory: The impact of linguistic differences between Chinese and English BH Schmitt, Y Pan, NT Tavassoli Journal of consumer research 21 (3), 419-431, 1994 | 397 | 1994 |
| Non-conscious influences on consumer choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13, 269-279, 2002 | 376 | 2002 |
| Selective attention determines emotional responses to novel visual stimuli JE Raymond, MJ Fenske, NT Tavassoli Psychological science 14 (6), 537-542, 2003 | 294 | 2003 |
| Program involvement NI Tavassoli, G Fitzsimons Journal of Advertising Research, 61, 1995 | 203 | 1995 |
| Employee-based brand equity: Why firms with strong brands pay their executives less NT Tavassoli, A Sorescu, R Chandy Journal of Marketing Research 51 (6), 676-690, 2014 | 188 | 2014 |
| Homeostasis and consumer behavior across cultures PM Parker, NT Tavassoli International Journal of Research in Marketing 17 (1), 33-53, 2000 | 185 | 2000 |
| The influence of selective attention and inattention to products on subsequent choice C Janiszewski, A Kuo, NT Tavassoli Journal of Consumer Research 39 (6), 1258-1274, 2013 | 170 | 2013 |
| The differential interaction of auditory and visual advertising elements with Chinese and English NT Tavassoli, YH Lee Journal of Marketing Research 40 (4), 468-480, 2003 | 156 | 2003 |
| Temporal and associative memory in Chinese and English NT Tavassoli Journal of Consumer Research 26 (2), 170-181, 1999 | 137 | 1999 |
| Memory for print ads: Understanding relations among brand name, copy, and picture BH Schmitt, NT Tavassoli, RT Millard Journal of Consumer Psychology 2 (1), 55-81, 1993 | 136 | 1993 |
| Choice based on goals SMJ Van Osselaer, S Ramanathan, MC Campbell, JB Cohen, JK Dale, ... Marketing letters 16, 335-346, 2005 | 123 | 2005 |
| Color memory and evaluations for alphabetical and logographic brand names. NT Tavassoli Journal of Experimental Psychology: Applied 7 (2), 104, 2001 | 118 | 2001 |
| Social context and advertising memory S Puntoni, NT Tavassoli Journal of Marketing Research 44 (2), 284-296, 2007 | 111 | 2007 |
| Gender identity salience and perceived vulnerability to breast cancer S Puntoni, S Sweldens, NT Tavassoli Journal of Marketing Research 48 (3), 413-424, 2011 | 109 | 2011 |
| Language in multimedia: Interaction of spoken and written information NT Tavassoli Journal of Consumer Research 25 (1), 26-37, 1998 | 106 | 1998 |
| Auditory and visual brand identifiers in Chinese and English NT Tavassoli, JK Han Journal of International Marketing 10 (2), 13-28, 2002 | 103 | 2002 |
| Scripted thought: Processing Korean Hancha and Hangul in a multimedia context NT Tavassoli, JK Han Journal of Consumer Research 28 (3), 482-493, 2001 | 101 | 2001 |
| Climate, psychological homeostasis, and individual behaviors across cultures NT Tavassoli Understanding Culture, 211-221, 2013 | 68 | 2013 |
| Spatial memory for Chinese and English NT Tavassoli Journal of Cross-Cultural Psychology 33 (4), 415-431, 2002 | 54 | 2002 |
| Categorization by groups and individuals RW Hamilton, S Puntoni, NT Tavassoli Organizational Behavior and Human Decision Processes 112 (1), 70-81, 2010 | 32 | 2010 |
Gavan FitzsimonsEdward S & Rose K Professor of Marketing and Psychology, Duke UniversityVerified email at duke.edu
