| Understanding the dynamics of the individual donor’s trust damage in the philanthropic sector J Hou, C Zhang, RA King Voluntas: International Journal of Voluntary and Nonprofit Organizations 28 …, 2017 | 41 | 2017 |
| How does brand age influence consumer attitudes toward a firm’s unethical behavior? C Zhang, S Kashmiri, M Cinelli Journal of Business Ethics 158, 699-711, 2019 | 36 | 2019 |
| The mediating role of identification with a nonprofit organization in the relationship between competition and charitable behaviors J Hou, CC Eason, C Zhang Social Behavior and Personality: an international journal 42 (6), 1015-1027, 2014 | 22 | 2014 |
| ChatGPT and marketing: Analyzing public discourse in early Twitter posts W Zhou, C Zhang, L Wu, M Shashidhar Journal of Marketing Analytics 11 (4), 693-706, 2023 | 20 | 2023 |
| How nonprofits can recover from crisis events? The trust recovery from the perspective of causal attributions J Hou, C Zhang, H Guo VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 31 …, 2020 | 17 | 2020 |
| Measuring trust damage in nonprofit marketing: The role of cognitive and emotional perceptions J Hou, C Zhang, RA King International Review on Public and Nonprofit Marketing 15, 25-47, 2018 | 10 | 2018 |
| Understanding the effects of colleague participation and public cause proximity on employee volunteering intentions: the moderating role of power distance J Hou, L Qian, C Zhang Frontiers in Psychology 11, 552867, 2020 | 8 | 2020 |
| Underlying mechanism to the identifiable victim effect in collective donation action intentions: does emotional reactions and perceived responsibility matter? J Hou, C Zhang, F Zhao, H Guo VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 34 …, 2023 | 6 | 2023 |
| An integrated model of retail brand equity: the role of consumer shopping experience and shopping value C Zhang, DW Vorhies, W Zhou Journal of Brand Management 30 (5), 398-413, 2023 | 3 | 2023 |
| How does social density influence consumer subjective well-being under high environmental uncertainty? L Wu, C Zhang International Journal of Consumer Studies, 2023 | 1 | 2023 |
| The Effect of Advertising Concentration on Retailers’ Market and Financial Performance: An Abstract C Zhang, D Vorhies Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| How Does Brand Age Influence Consumers’ Attitudes to Firm’s Unethical Behaviors? C Zhang, S Kashmiri, M Cinelli Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
Robert Allen KingWest Texas A&M UniversityVerified email at wtamu.edu
