| The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises M Moradi, V Badrinarayanan Journal of Business Research 124, 286-298, 2021 | 49 | 2021 |
| Applications of artificial intelligence in B2B marketing: Challenges and future directions M Moradi, M Dass Industrial Marketing Management 107, 300-314, 2022 | 38 | 2022 |
| An Investigation into the Effects of Message Framing on Crowdfunding Funding Level M Moradi, M Dass Journal of Electronic Commerce Research 20 (4), 2019 | 29 | 2019 |
| A Meta‐Analysis of the ELM Model in the eWOM Literature M Moradi, F Zihagh International Journal of Consumer Studies, 2022 | 28* | 2022 |
| Importance of Internet of Things (IoT) in Marketing Research and Its Ethical and Data Privacy Challenges M Moradi Business Ethics and Leadership 5 (1), 22-30, 2021 | 22 | 2021 |
| Differential effects of analytical versus emotional rhetorical style on review helpfulness M Moradi, M Dass, P Kumar Journal of Business Research 154, 113361, 2023 | 14 | 2023 |
| Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing–Related Norms M Moradi, F Zihagh Business Ethics and Leadership 3 (3), 39-46, 2019 | 14 | 2019 |
| The time-varying effects of rhetorical signals in crowdfunding campaigns M Moradi, M Dass, D Arnett, V Badrinarayanan Journal of the Academy of Marketing Science 52 (2), 370-398, 2024 | 4 | 2024 |
| Transferring in-store experience to online: An omnichannel strategy for DIY customers’ enhanced brand resonance and co-creative actions T Suh, M Moradi Journal of Business Research 168, 114237, 2023 | 3 | 2023 |
| An investigation into the role of brand affiliation and content emotions on crowdfunding success M Moradi, M Dass, K Pedada Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
| A brand prominence perspective on crowdfunding success for aftermarket offerings: the role of textual and visual brand elements F Zihagh, M Moradi, V Badrinarayanan Journal of Product & Brand Management 33 (1), 91-107, 2024 | 1 | 2024 |
| Effective message framing strategies for crowdfunding success: the moderating roles of creator experience and backer support M Moradi, M Dass, F Zihagh Journal of Strategic Marketing, 1-19, 2022 | 1 | 2022 |
| Forecasting purchase rates of new products introduced in existing categories M Dass, M Moradi, F Zihagh Journal of Marketing Analytics 11 (3), 385-408, 2023 | | 2023 |
| Effects of Marketing Decisions on Post-Bankruptcy Performance M Moradi Academy of Business Research 1, 55-65, 2021 | | 2021 |
| Effect of Brand Compatibility on the Success of Entrepreneurial Campaigns: An Abstract M Moradi Academy of Marketing Science Annual Conference, 245-246, 2020 | | 2020 |
| THE EFFECTS OF BRAND INTENSITY AND LINGUISTIC STYLE OF CROWDFUNDING DESCRIPTIONS ON FUNDING LEVEL M Moradi, V Badrinarayanan 2020 AMA Summer Academic Conference, 815, 2020 | | 2020 |
| The Effects of Review Extremity and Rhetorical Devices on Review Helpfulness M Moradi, M Dass, P Kumar | | 2019 |
| The Effects of Review Extremity and Rhetorical Devices on Online Review Helpfulness M Moradi, M Dass, D Arnett | | 2018 |
| Roles of Rhetorical Devices in Online Platforms M Moradi Texas Tech University, 2018 | | 2018 |
| An Investigation of the Effects of Rhetoric and Dynamic Characteristics on Crowdsource Funding Formation M Moradi, M Dass, D Arnett | | 2017 |
Mayukh DassJames L. Johnson Chair of Business Administration, Texas Tech UniversityVerified email at ttu.edu
