| Sequence matters: A more effective way to use advertising and publicity MD Loda, BC Coleman Journal of Advertising Research 45 (4), 362-372, 2005 | 121 | 2005 |
| Destination websites' persuasiveness MD Loda, K Teichmann, AH Zins International journal of culture, tourism and hospitality research 3 (1), 70-80, 2009 | 97 | 2009 |
| norman, W., & Backman, k. F.(2007). Advertising and publicity: Suggested new applications for tourism marketers MD Loda Journal of Travel Research 45 (3), 259-265, 0 | 76* | |
| How potential tourists react to mass media marketing: Advertising versus publicity MD Loda, W Norman, K Backman Journal of Travel & Tourism Marketing 18 (3), 63-70, 2005 | 40 | 2005 |
| Comparing web sites: An experiment in online tourism marketing MD Loda International Journal of Business and Social Science 2 (22), 2011 | 38 | 2011 |
| Walking in Memphis: Testing one DMO’s marketing strategy to millennials MD Loda, BC Coleman, KF Backman Journal of Travel Research 49 (1), 46-55, 2010 | 31 | 2010 |
| Suggesting a more effective way to use the promotional mix in services MD Loda Services Marketing Quarterly 35 (4), 304-320, 2014 | 20 | 2014 |
| Adjusting attitudes using traditional media: magazines can still move millennials. MD Loda, BC Coleman Tourism and generation Y, 119-130, 2009 | 14 | 2009 |
| Always on my mind: Recall of daily travel occurrences MJ Daniels, MD Loda, WC Norman Journal of Travel & Tourism Marketing 18 (3), 1-10, 2005 | 10 | 2005 |
| Temporal orientation and destination selection MD Loda, C Amos Journal of Hospitality Marketing & Management 23 (8), 907-919, 2014 | 9 | 2014 |
| The communicative effect of message presentation and sequencing on tourist destination selection MD Loda Clemson University, 2003 | 2 | 2003 |
| Engagement and Relevance: Meeting Students Where They Are MD Loda Engaged Student Learning: Essays on Best Practices in the University System …, 2019 | 1 | 2019 |
| Temporal Orientation and Tourism: It’s about Time MD Loda American Journal of Contemporary Research 3 (11), 2013 | 1 | 2013 |
| CAN TEMPORAL ORIENTATION IMPACT DESTINATION CHOICE? MD Loda, C Amos Age 35, 35, 0 | 1 | |
| Visitor Center or Buggy Whip? A Qualitative Investigation of Millennial Attitudes MD Loda Global Conference on Services Management (GLOSERV 2017) 10, 268, 2017 | | 2017 |
| Good Media Mix Strategies for Bad Times: Sequencing Optimizes M Loda, BC Coleman | | 2013 |
| Good Media Mix Strategies for Bad Times: Sequencing Optimizes Results MD Loda Association of Marketing Theory and Practice 2013, 2012 | | 2012 |
| What do you know: An investigation of the role of websites and prior knowledge M Loda, M Esposito | | 2012 |
| Comparing Credibility: A Website versus Publicity MD Loda, BC Coleman, B Norman, M Esposito Journal of Applied Marketing Theory 1 (1), 6, 2010 | | 2010 |
| Adjusting attitudes using traditional media MD Loda, BC Coleman CABI Publishing, 2009 | | 2009 |
