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Barbara Loken
Barbara Loken
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Title
Cited by
Cited by
Year
Use of mass media campaigns to change health behaviour
MA Wakefield, B Loken, RC Hornik
The lancet 376 (9748), 1261-1271, 2010
28322010
A process-tracing study of brand extension evaluation
DM Boush, B Loken
Journal of marketing research 28 (1), 16-28, 1991
16711991
Diluting brand beliefs: when do brand extensions have a negative impact?
B Loken, DR John
Journal of marketing 57 (3), 71-84, 1993
14011993
Alternative approaches to understanding the determinants of typicality
B Loken, J Ward
Journal of Consumer Research 17 (2), 111-126, 1990
7871990
Analyzing ethical decision making in marketing
AJ Dubinsky, B Loken
Journal of Business research 19 (2), 83-107, 1989
7331989
The negative impact of extensions: can flagship products be diluted?
DR John, B Loken, C Joiner
Journal of marketing 62 (1), 19-32, 1998
7231998
Brand concept maps: A methodology for identifying brand association networks
DR John, B Loken, K Kim, AB Monga
Journal of marketing research 43 (4), 549-563, 2006
6402006
Revisiting gender differences: What we know and what lies ahead
J Meyers-Levy, B Loken
Journal of Consumer Psychology 25 (1), 129-149, 2015
5822015
Affect generalization to similar and dissimilar brand extensions
CB Seminar
Psychology & Marketing (1986-1998) 4 (3), 225, 1987
4271987
Predicting and understanding family planning behaviors
M Fishbein, J Jaccard, AR Davidson, I Ajzen, B Loken
Understanding attitudes and predicting social behavior, 1980
3781980
Consumer psychology: categorization, inferences, affect, and persuasion
B Loken
Annu. Rev. Psychol. 57, 453-485, 2006
3362006
Categorization theory and research in consumer psychology
B Loken, LW Barsalou, C Joiner
Handbook of consumer psychology, 133-165, 2008
2672008
Consumer “confusion” of origin and brand similarity perceptions
B Loken, I Ross, RL Hinkle
Journal of Public Policy & Marketing 5 (1), 195-211, 1986
2661986
The role of the media in promoting and reducing tobacco use
RM Davis
US Department of Health and Human Services, National Institutes of Health …, 2008
1572008
Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
NB Amaral, B Loken
Journal of Consumer Psychology 26 (4), 483-495, 2016
1132016
MEASURES OF THE ATTRIBUTE STRUCTURE UNDERLYING PRODUCT TYPICALITY.
B Loken, J Ward
Advances in consumer research 14 (1), 1987
1011987
The Generality of Typicality Effects on Preference and Comparison: An Exploratory Test.
J Ward, B Loken
Advances in consumer research 15 (1), 1988
951988
When will larger‐sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition
J Peck, B Loken
Psychology & Marketing 21 (6), 425-442, 2004
932004
The quintessential snack food: Measurement of product prototypes.
J Ward, B Loken
Advances in consumer research 13 (1), 1986
921986
Heavy smokers', light smokers', and nonsmokers' beliefs about cigarette smoking.
B Loken
Journal of Applied Psychology 67 (5), 616, 1982
851982
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