| The new WTP: Willingness to participate M Parent, K Plangger, A Bal Business horizons 54 (3), 219-229, 2011 | 372 | 2011 |
| Caricatures, cartoons, spoofs and satires: political brands as butts AS Bal, L Pitt, P Berthon, P DesAutels Journal of Public Affairs: An International Journal 9 (4), 229-237, 2009 | 113 | 2009 |
| Placing a hand in the fire: Assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition NJ Payne, C Campbell, AS Bal, N Piercy Journal of Marketing Education 33 (2), 204-216, 2011 | 85 | 2011 |
| Engaging Students With Social Media A Bal, D Grewal, A Mills, G Ottley Journal of Marketing Education 37 (3), 13, 2015 | 82 | 2015 |
| Crowdsourcing and brand control AS Bal, K Weidner, R Hanna, AJ Mills Business Horizons 60 (2), 219-228, 2017 | 36 | 2017 |
| Operatic flash mob: Consumer arousal, connectedness and emotion PS Grant, A Bal, M Parent Journal of Consumer Behaviour 11 (3), 244-251, 2012 | 36 | 2012 |
| Viewer reactions to online political spoof videos and advertisements AS Bal, CL Campbell, LF Pitt Online Consumer Behavior, 185-208, 2012 | 33 | 2012 |
| How customer and product orientations shape political brands A Bigi, E Treen, A Bal Journal of Product and Brand Management 25 (4), 2016 | 30 | 2016 |
| Do good, goes bad, gets ugly: Kony 2012 AS Bal, C Archer‐Brown, K Robson, DE Hall Journal of Public Affairs 13 (2), 202-208, 2013 | 29 | 2013 |
| Political ad portraits: a visual analysis of viewer reaction to online political spoof advertisements AS Bal, CL Campbell, NJ Payne, L Pitt Journal of Public Affairs 10 (4), 313-328, 2010 | 27 | 2010 |
| Conditions in Prerelease Movie Trailers For Stimulating Positive Word of Mouth: A Conceptual Model Demonstrates the Importance Of Understanding as a Factor for Engagement C Archer-Brown, J Kampani, B Marder, AS Bal, J Kietzmann Journal of Advertising Research 57 (2), 173-181, 2017 | 22 | 2017 |
| Second best in second life: Teaching marketing cases in a virtual world environment A Bal, V Crittenden, W Halvorson, L Pitt, M Parent Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 16 | 2015 |
| Cartoons: when politics are too serious to be left to politicians. Introduction to the special issue, Cartoons and Political Marketing: Challenges in an Age of New Media. AS Bal Journal of Public Affairs (14723891) 11 (3), 2011 | 9 | 2011 |
| Getting real about suicide prevention in the classroom and beyond: using a classroom simulation to create communications for at-risk individuals AS Bal, K Weidner, C Leeds, B Raaka Journal of marketing education 38 (2), 90-97, 2016 | 8 | 2016 |
| Evaluating political party positioning over time: a proposed methodology A Bigi, M Bonera, A Bal Journal of Public Affairs 16 (2), 128-139, 2016 | 8 | 2016 |
| Tattooing and brand sponsorship: how far is too far? K Weidner, A Bal, S Rains, C Leeds Journal of Product and Brand Management 25 (4), 2016 | 5 | 2016 |
| e‐Marketing Ireland: cashing in on green dots W Halvorson, A Bal, L Pitt, M Parent Marketing Intelligence & Planning 30 (6), 625-633, 2012 | 4 | 2012 |
| Monet’s, Nympheas… $11 Million; Rothko’s, White… $73 Million; My Youngest Son’s, The Burial of Our Dog Rover… Priceless!: Consumer Behaviour in the Fine Art Market AS Bal Simon Fraser University, 2012 | 3 | 2012 |
| La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior P Grant, A Bal, LF Pitt, A Mills, A Chan Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | | 2015 |
| ‘Post-Materialist Work’: Emerging Self-Actualization in the Video Industry P Grant, A Bal, L Pitt, M Parent, T Harmon, M Griffiths, A Hu, C Haugtvedt BUILDING CONNECTIONS 39, 676, 2011 | | 2011 |
Michael ParentProfessorVerified email at sfu.ca
