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Brett Hollenbeck
Brett Hollenbeck
UCLA Anderson School of Management
Verified email at anderson.ucla.edu - Homepage
Title
Cited by
Cited by
Year
The Market for Fake Reviews
S He, B Hollenbeck, D Proserpio
Marketing Science 41 (5), 896-921, 2022
2712022
Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation
B Hollenbeck
Journal of Marketing Research 55 (5), 636-654, 2018
1312018
Advertising Strategy in the Presence of Reviews: an Empirical Analysis
B Hollenbeck, S Moorthy, D Proserpio
Marketing Science 38 (5), 793-811, 2019
842019
Taxation and Market Power in the Legal Marijuana Industry
B Hollenbeck, K Uetake
RAND Journal of Economics 52 (3), 559-595, 2021
832021
The Economic Advantages of Chain Organization
B Hollenbeck
RAND Journal of Economics 48 (4), 1103-1135, 2017
75*2017
Horizontal Mergers and Innovation in Concentrated Industries
B Hollenbeck
Quantitative Marketing and Economics 18, 1-37, 2020
382020
Detecting Fake Review Buyers Using Network Structure: Direct Evidence from Amazon
S He, B Hollenbeck, G Overgoor, D Proserpio, A Tosyali
Proceedings of the National Academy of Sciences 119 (47), 2022
302022
The impact of dollar store expansion on local market structure and food access
EH Caoui, B Hollenbeck, M Osborne
Available at SSRN 4163102, 2022
222022
Leveraging Loyalty Programs Using Competitor Based Targeting
B Hollenbeck, W Taylor
Quantitative Marketing and Economics 19, 417-455, 2021
15*2021
How Fake Customer Reviews Do – and Don’t – Work
S He, B Hollenbeck, D Proserpio
Harvard Business Review, 2020
14*2020
Winning Big: Scale and Success in Retail Entrepreneurship
B Hollenbeck, R Giroldo
Marketing Science, 2021
122021
Sales and rank on amazon. com
S He, B Hollenbeck
Available at SSRN 3728281, 2020
82020
Evaluating the impact of privacy regulation on e-commerce firms: Evidence from apple’s app tracking transparency
G Aridor, YK Che, B Hollenbeck, M Kaiser, D McCarthy
Available at SSRN, 2024
62024
Concentration, retail markups, and countervailing power: Evidence from retail lotteries
R Giroldo, B Hollenbeck
5*2021
The financial consequences of legalized sports gambling
B Hollenbeck, P Larsen, D Proserpio
Available at SSRN, 2024
42024
Exploiting Social Media for Fake Reviews: Evidence from Amazon and Facebook
S He, B Hollenbeck, D Proserpio
ACM SIGecom Exchanges 19 (2), 68, 2021
42021
Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon. com
A Gandhi, B Hollenbeck, Z Li
22024
Leveraging Social Media to Buy Fake Reviews
S He, B Hollenbeck, D Proserpio
Communications of the ACM 66 (10), 98-105, 2023
22023
How to Make Your Loyalty Program Pay Off
B Hollenbeck, W Taylor
Harvard Business Review, 2021
22021
Retailer Price Competition and Assortment Differentiation: Evidence from Entry Lotteries
B Hollenbeck, S Hristakeva, K Uetake
12024
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