Vishal Lala
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An empirical investigation of antecedents of B2B Websites' effectiveness
G Chakraborty, V Lala, D Warren
Journal of interactive Marketing 16 (4), 51-72, 2002
What do customers consider important in B2B websites?
G Chakraborty, V Lala, D Warren
Journal of Advertising Research, 2003
The impact of relative information quality of e-commerce assurance seals on Internet purchasing behavior
V Lala, V Arnold, SG Sutton, L Guan
International Journal of Accounting Information Systems 3 (4), 237-253, 2002
A multidimensional scale for measuring country image
V Lala, AT Allred, G Chakraborty
Journal of International Consumer Marketing 21 (1), 51-66, 2008
How do digital natives and digital immigrants respond differently to interactivity online?: A model for predicting consumer attitudes and intentions to use digital information …
CP Kirk, L Chiagouris, V Lala, JDE Thomas
Journal of Advertising Research 55 (1), 81-94, 2015
The impact of the recovery paradox on retailer‐customer relationships
R Priluck, V Lala
Managing Service Quality: An International Journal, 2009
When students complain: An antecedent model of students’ intention to complain
V Lala, R Priluck
Journal of Marketing Education 33 (3), 236-252, 2011
Intergenerational influence in consumer deal proneness
RM Schindler, V Lala, C Corcoran
Psychology & Marketing 31 (5), 307-320, 2014
Intergenerational Influence in Consumer Deal Proneness.
RM Schindler, V Lala, C Grussenmeyer-Corcoran
Advances in Consumer Research 35, 2008
Impact of consumers’ effort investments on buying decisions
V Lala, G Chakraborty
Journal of Consumer Marketing, 2015
Differing perceptions of category killers and discount stores
M Gable, MT Topol, V Lala, SS Fiorito
International Journal of Retail & Distribution Management, 2008
The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices
AF Branda, V Lala, P Gopalakrishna
Journal of Marketing Analytics 6 (3), 84-94, 2018
Beauty is in the eye of the tech manager: How technology orientation and interactive-media knowledge can drive (or stall) change
L Chiagouris, V Lala
Journal of Advertising Research 49 (3), 328-338, 2009
Important factors in business-to-business web site evaluation: A scale development study
G Chakraborty, V Lala, D Warren
American Marketing Association. Conference Proceedings 13, 300, 2002
Role of trust and involvement in the effectiveness of digital third-party organization endorsement
L Guan, V Lala
Atlantic Marketing Journal 6 (1), 5, 2017
Teaching consumer analytics in advertising and IMC courses: Opportunities and challenges
P Chennamaneni, V Lala, P Srivastava, G Chakraborty
Journal of Advertising Education 15 (1), 52-58, 2011
Too much invested to go back: An investigation of sunk cost effects for monetary and non-monetary resources
V Lala
Oklahoma State University, 2005
The Impact of Arab American Ethnic Identity on the Consumption of Culture-Specific Products
A Barakat, P Gopalakrishna, V Lala
Journal of International Consumer Marketing 26 (5), 405-425, 2014
A customer-focused approach to improve celebrity endorser effectiveness
BD Carlson, DT Donavan, GD Deitz, BC Bauer, V Lala
Journal of Business Research 109, 221-235, 2020
Influence of price of coupons on redemption rates
V Lala
ACR North American Advances, 2006
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