| The role of social media and brand equity during a product recall crisis: A shareholder value perspective L Hsu, B Lawrence International journal of research in Marketing 33 (1), 59-77, 2016 | 180 | 2016 |
| Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns L Hsu, S Fournier, S Srinivasan Journal of the Academy of Marketing Science 44, 261-280, 2016 | 161* | 2016 |
| Birds of a feather: Intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR S Kashmiri, CD Nicol, L Hsu Journal of the Academy of Marketing Science 45, 208-228, 2017 | 121 | 2017 |
| Branding and firm value S Srinivasan, L Hsu, S Fournier Handbook of marketing and finance, 2012 | 44* | 2012 |
| The warm glow of restaurant checkout charity M Giebelhausen, B Lawrence, HEH Chun, L Hsu Cornell Hospitality Quarterly 58 (4), 329-341, 2017 | 42 | 2017 |
| How do franchise ownership structure and strategic investment emphasis influence stock returns and risks? L Hsu, P Kaufmann, S Srinivasan Journal of Retailing 93 (3), 350-368, 2017 | 22 | 2017 |
| Corporate social responsibility in franchise systems P Kaufmann, C Bhattacharya, L Hsu Proceedings of the International Society of Franchising Conference, 2008 | 11 | 2008 |
| Return on investments in hotel franchising: understanding moderating effects of franchisee dependence B Lawrence, JJ Zhang, L Hsu, S Zheng Production and Operations Management 30 (8), 2420-2440, 2021 | 8 | 2021 |
| The moderating role of hotel type on advertising expenditure returns in franchised chains L Hsu, JJ Zhang, B Lawrence Journal of Advertising 49 (5), 575-591, 2020 | 8 | 2020 |
| How consumers’ styles of thinking can control brand dilution AB Monga, L Hsu NIM Marketing Intelligence Review 10 (1), 40-45, 2018 | 6 | 2018 |
| Branding and Firm Value, Handbook of Marketing and Finance S Srinivasan, L Hsu, S Fournier NP Edward Elgar Publishing, 2011 | 4 | 2011 |
| How do brand portfolio strategies affect firm value L Hsu, S Fournier, S Srinivasan Marketing Science Institute Working paper, 2011 | 3 | 2011 |
| Global economy dynamics? Panel data approach to spillover effects G Daco, F Hernandez Martinez, LW Hsu | 1 | 2009 |
