| Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector P Talón-Ballestero, L González-Serrano, C Soguero-Ruiz, ... Tourism Management 68, 187-197, 2018 | 210 | 2018 |
| Dirección hotelera: operaciones y procesos L González, P Talón Editorial Síntesis, 2002 | 108* | 2002 |
| Cooperación y empresas: retos, presente y futuro L González Cengage Learning Latin America, 2003 | 51 | 2003 |
| Currency hedging strategies using dynamic multivariate GARCH CL Chang, L González-Serrano, JA Jimenez-Martin Mathematics and Computers in Simulation 94, 164-182, 2013 | 46 | 2013 |
| Emprendimiento de la mujer en el ámbito rural: el turismo como motor de desarrollo PT Ballestero, PA Romero, LG Serrano Esic market 45 (149), 579-604, 2014 | 39* | 2014 |
| Yield revenue management in the hotel sector: An empirical analysis of its application and results in Madrid, Spain P Talón-Ballestero, L González-Serrano Quantitative methods in tourism economics, 213-231, 2013 | 38* | 2013 |
| A Big Data Approach to Customer Relationship Management Strategy in Hospitality Using Multiple Correspondence Domain Description L González-Serrano, P Talón-Ballestero, S Muñoz-Romero, ... Applied Sciences 11 (1), 256, 2021 | 28 | 2021 |
| A model for evaluating revenue management implementation (MERMI) in the hotel industry P Talón-Ballestero, L González-Serrano, C Figueroa-Domecq Journal of Revenue and Pricing Management 13, 309-321, 2014 | 27 | 2014 |
| Yield Revenue Managment en el sector hotelero. Estrategias e implementación P Talón Balletero, L González Serrano, M Segovia Pérez Madrid: Delta Publicaciones Universitarias, 2012 | 26* | 2012 |
| Women and the glass ceiling in the community of Madrid hotel industry L González-Serrano, T Villacé-Molinero, P Talón-Ballestero, ... International Journal of Human Resources Development and Management 18 (1-2 …, 2018 | 24 | 2018 |
| The wheel of dynamic pricing: Towards open pricing and one to one pricing in hotel revenue management P Talón-Ballestero, M Nieto-García, L González-Serrano International Journal of Hospitality Management 102, 103184, 2022 | 21 | 2022 |
| Currency hedging strategies in strategic benchmarks and the global and Euro sovereign financial crises M Caporin, JA Jimenez-Martin, L Gonzalez-Serrano Journal of International Financial Markets, Institutions and Money 31, 159-177, 2014 | 21 | 2014 |
| Determinants of successful revenue management P Abad, C De la Fuente-Cabrero, L González-Serrano, P Talón-Ballestero Tourism Review 74 (3), 666-678, 2019 | 19 | 2019 |
| Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management L González-Serrano, P Talón-Ballestero, S Muñoz-Romero, ... Entropy 21 (4), 419, 2019 | 19 | 2019 |
| Mujer y techo de cristal en el sector turístico M Segovia Pérez, CF Domecq, PT Ballestero, TV Molinero, LF Moraleda, ... Madrid: Estudios e Investigaciones del Instituto de la Mujer y para la …, 2013 | 19 | 2013 |
| Future trends in revenue management P Talón-Ballestero, L González-Serrano Journal of Revenue and Pricing Management 12, 289-291, 2013 | 15 | 2013 |
| Revenue management and E-tourism: The past, present, and future L González-Serrano, P Talón-Ballestero Handbook of e-Tourism, 1261-1288, 2022 | 12 | 2022 |
| Libro blanco de la profesión: Odontólogos y Estomatólogos de la Comunidad de Madrid L González Serrano, MP Laguna Sánchez, R Calero de la Paz, ... Madrid: Universidad Rey Juan Carlos, 2007 | 12 | 2007 |
| Repeat consumer behavior on smart P2P tourism platforms P Talón-Ballestero, FE García-Muiña, JJ Rienda-Gómez, ... Sustainability 11 (24), 7082, 2019 | 10 | 2019 |
| Currency hedging strategies using dynamic multivariate GARCH CL Chang, L González Serrano, JÁ Jiménez-Martín Available at SSRN 1952205, 2012 | 10 | 2012 |
Pilar Talón-BallesteroProfesor contratado doctor, Departamento de Economía. Comercialización de Mercados, Universidad Reyכתובת אימייל מאומתת בדומיין urjc.es
