Dr. Yoel Asseraf
Dr. Yoel Asseraf
Head of Marketing and International Business
Verified email at ruppin.ac.il
TitleCited byYear
Destination branding: The role of consumer affinity
Y Asseraf, A Shoham
Journal of destination marketing & management 6 (4), 375-384, 2017
192017
The “tug of war” model of foreign product purchases
Y Asseraf, A Shoham
European Journal of Marketing 50 (3/4), 550-574, 2016
82016
Conceptualization of MILE Orientation (Market Innovative Learning Entrepreneurial) for Global Businesses
D Velean, A Shoham, Y Asseraf
Procedia-Social and Behavioral Sciences 109, 837-840, 2014
82014
The impact of strategic orientations on export marketing strategy: new classification and typology
Y Asseraf, A Shoham
Research handbook on export marketing, 60-83, 2014
62014
Marketing and technological absorptive capacities: environmental antecedents and performance outcomes in high-tech firms
A Shoham, Y Asseraf, S Lev, A Fiegenbaum
Journal of Business-to-Business Marketing 24 (3), 165-182, 2017
22017
The Relationships between International Orientations, Capabilities, Strategies and Performance: A Theoretical Perspective
Y Asseraf, A Shoham
Ideas in Marketing: Finding the New and Polishing the Old, 483-485, 2015
12015
The good, the bad and the ugly in cross cultural buying: an empirical test in Israel
Y Asseraf, יואל אסרף
University of Haifa, Faculty of Social Sciences, Graduate School of Management, 2011
12011
A shift in perspective? The role of emotional branding in shaping born globals’ performance
K Efrat, Y Asseraf
International Business Review 28 (6), 101589, 2019
2019
Crafting strategy for international marketing: outside-in or inside-out?
Y Asseraf, A Shoham
International Marketing Review, 2019
2019
Assessing the drivers and impact of international marketing agility
Y Asseraf, LF Lages, A Shoham
International Marketing Review 36 (2), 289-315, 2019
2019
Stimulating Decision-Making Behavior and International Marketing Performance: An Abstract
Y Asseraf, LF Lages, A Shoham
Academy of Marketing Science World Marketing Congress, 749-750, 2018
2018
Chutzpah-driven export marketing: effects on export responsiveness and performance
AL Souchon, K Efrat, Y Asseraf
© The authors, 2018
2018
The “Marketing Flexibility–Marketing Planning” Paradox and New Product’s Performance: An Abstract
Y Asseraf, LF Luis, A Shoham
Marketing at the Confluence between Entertainment and Analytics, 1389-1389, 2017
2017
Marketing Capabilities and the “Salmon Run” Toward Adaptation
Y Asseraf, A Shoham
Rediscovering the Essentiality of Marketing, 491-492, 2016
2016
International Performance: The Role of Inertia, Stability, and Multinational Flexibility
T Ehrlich, A Shoham, Y Asseraf
Rediscovering the Essentiality of Marketing, 511-512, 2016
2016
Conceptualizing and Operationalizing the Reverse Internationalization Phenomena of Firms
I Gnizy, A Shoham, Y Asseraf
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 679-680, 2016
2016
Does Firm Strategic International Orientations Synergize?
I Gnizy, A Shoham, Y Asseraf
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 677-678, 2016
2016
International Marketing Capabilities: The Roles of Organizational Un-inertia and Strategic Flexibility
Y Asseraf, A Shoham
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 75-75, 2016
2016
Outside in Or Inside Out?: The Interplay of Firm's Strategic Approaches on International Marketing Strategies and International Performance
Y Asseraf
University of Haifa, Faculty of Management, Department of Business …, 2014
2014
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