| Poland’s 2011 online election campaign: New tools, new professionalism, new ways to win votes K Koc-Michalska, DG Lilleker, P Surowiec, P Baranowski Journal of Information Technology & Politics 11 (2), 186-205, 2014 | 83 | 2014 |
| Facebook as an instrument of election campaigning and voters’ engagement: Comparing Czechia and Poland V Stetka, P Surowiec, J Mazák European Journal of Communication 34 (2), 121-141, 2019 | 60 | 2019 |
| Nation branding, public relations and soft power: Corporatising Poland P Surowiec Routledge, 2016 | 59 | 2016 |
| Introduction: media and illiberal democracy in Central and Eastern Europe P Surowiec, V Štětka East European Politics 36 (1), 1-8, 2020 | 47 | 2020 |
| Towards illiberal conditioning? New politics of media regulations in Poland (2015–2018) P Surowiec, M Kania-Lundholm, M Winiarska-Brodowska East European Politics 36 (1), 27-43, 2020 | 42 | 2020 |
| Post-truth soft power: Changing facets of propaganda, kompromat, and democracy P Surowiec Georgetown Journal of International Affairs 18 (3), 21-27, 2017 | 32 | 2017 |
| Public diplomacy and the politics of uncertainty P Surowiec, I Manor Palgrave Macmillan, 2021 | 29 | 2021 |
| Social media and politics in central and Eastern Europe P Surowiec, V Stetka Routledge, 2018 | 29* | 2018 |
| Toward corpo-nationalism: Poland as a brand P Surowiec Branding postcommunist nations: Marketizing national identities in the “new …, 2012 | 29 | 2012 |
| The populist style and public diplomacy: Kayfabe as performative agonism in Trump’s Twitter posts P Surowiec, C Miles Public Relations Inquiry 10 (1), 5-30, 2021 | 26 | 2021 |
| Dissent and protest public relations K Moloney, D McQueen, P Surowiec, H Yaxley Dissent and Public, 1-14, 2013 | 17 | 2013 |
| Hybridity and soft power statecraft: The ‘GREAT’campaign P Surowiec, P Long Diplomacy & Statecraft 31 (1), 168-195, 2020 | 16 | 2020 |
| Towards corpo-nationalism: a Bourdieusian study exploring the relationship between national branding and the reproduction of Polishness (1999-2010). P Surowiec Bournemouth University, 2012 | 12 | 2012 |
| Branding Poland online: Propagating and resisting nation branding on Facebook P Surowiec, M Kania-Lundholm Social media and politics in Central and Eastern Europe, 160-181, 2017 | 10 | 2017 |
| Content analysis and the examination of digital propaganda on social media D Lilleker, P Surowiec P. Baines N. O'Shaughnessy, & N. Snow, The SAGE Handbook of propaganda, 171-188, 2020 | 9 | 2020 |
| Strategic communications and public diplomacy P Surowiec ASEF Public Diplomacy Handbook, Asia-Europe Foundation, Singapore, 22-34, 2021 | 7 | 2021 |
| Between europeanisation and corporatisation: Poland’s nation branding and soft power for public consumption P Surowiec East European Politics and Societies 35 (04), 1090-1112, 2021 | 7 | 2021 |
| Introduction: Certainty of uncertainty and public diplomacy P Surowiec, I Manor Public Diplomacy and the Politics of Uncertainty, 2021 | 6 | 2021 |
| Crisis communication research in eastern Europe: the cases of Poland and Hungary G Szondi, P Surowiec The Handbook of International Crisis Communication Research, 384-396, 2016 | 3 | 2016 |
| Re-visiting ‘Solidarność’: Propaganda of protest and campaigning of the social movement P Surowiec Communication Culture & Critique 11 (4), 622-641, 2018 | 2 | 2018 |
