| Building innovation capability: the role of top management innovativeness and relative-exploration orientation X Wang, M Dass Journal of Business Research 76, 127-135, 2017 | 188 | 2017 |
| Enhancing Firm Performance: The Role of Brand Orientation in Business-to-Business Marketing Y Chang, X Wang, DB Arnett Industrial Marketing Management, 2018 | 152 | 2018 |
| Linking big data analytical intelligence to customer relationship management performance C Zhang, X Wang, AP Cui, S Han Industrial Marketing Management 91, 483-494, 2020 | 89 | 2020 |
| Using external knowledge to improve organizational innovativeness: understanding the knowledge leveraging process X Wang, DB Arnett, L Hou Journal of Business & Industrial Marketing 31 (2), 164-173, 2016 | 81 | 2016 |
| Understanding firms’ relative strategic emphases: An entrepreneurial orientation explanation X Wang, M Dass, DB Arnett, X Yu Industrial Marketing Management 84, 151-164, 2020 | 70 | 2020 |
| The effects of entrepreneurial bricolage and alternative resources on new venture capabilities: Evidence from China X Yu, X Wang Journal of Business Research, 2021 | 53 | 2021 |
| The Impact of Fairness Concern on the Three-party Supply Chain Coordination Z Tao, X Wang Industrial Marketing Management, 2018 | 51 | 2018 |
| B2B brand orientation, relationship commitment, and buyer-supplier relational performance Y Chang, X Wang, L Su, AP Cui Journal of Business & Industrial Marketing 36 (2), 324-336, 2021 | 45 | 2021 |
| Solving the innovation problem in state-owned firms: The role of entrepreneurial orientation and high-commitment HR practices Y Chang, X Wang, AP Cui Industrial Marketing Management, 2019 | 40 | 2019 |
| How does green innovation affect supplier-customer relationships? A study on customer and relationship contingencies X Wang, Y Zhao, L Hou Industrial Marketing Management 90, 170-180, 2020 | 33 | 2020 |
| The effect of performance feedback on firms’ unplanned marketing investments X Wang, T Lou Journal of Business Research 118, 441-451, 2020 | 26 | 2020 |
| The contradictory effects of customer participation breadth and depth on customer-perceived value X Wang, X Yu Journal of Business & Industrial Marketing, 2019 | 22 | 2019 |
| Building channel power: the role of IT resources and information management capability T Zhang, X Wang, G Zhuang Journal of Business & Industrial Marketing 32 (8), 1217-1227, 2017 | 22 | 2017 |
| Entrepreneurial Bricolage and New Product Development Performance in New Ventures: The Contingent Effects of Founding Team Involvement X Wang, X Yu, X Meng Entrepreneurship Research Journal, 2021 | 16 | 2021 |
| Entrepreneur narcissism and new venture performance: A learning perspective W Wu, H Wang, X Wang Journal of Business Research 149, 901-915, 2022 | 13 | 2022 |
| The effects of platform governance mechanisms on customer participation in supplier new product development R Wei, X Wang, Y Chang Journal of Business Research 137, 475-487, 2021 | 10 | 2021 |
| Promoting synergistic innovation in logistics service outsourcing X Wang, X Wang, L Ran Journal of Business & Industrial Marketing, 2020 | 6 | 2020 |
| The effects of relational knowledge emphasis on new product development strategy X Wang, R Wei, Y Liu, H Xia, Y Zhao Industrial Marketing Management 109, 257-270, 2023 | 4 | 2023 |
| Too much incentive to innovate? CEO stock option exercise and myopic R&D management X Wang Journal of Product Innovation Management, 2024 | | 2024 |
| More is better but in what direction? The effects of relationship marketing investment breadth and depth on customer gratitude CA Nelson, X Wang, AP Cui Industrial Marketing Management 117, 188-201, 2024 | | 2024 |
Dennis ArnettJohn B. Malouf Professor of Marketing, Rawls College of Business, TTUVerified email at ttu.edu
