Ron Berger
Ron Berger
Professor of Marketing
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TitleCited byYear
Ethics of celebrities and their increasing influence in 21st century society
CJ Choi, R Berger
Journal of business ethics 91 (3), 313-318, 2010
Responsible leadership for multinational enterprises in bottom of pyramid countries: The knowledge of local managers
R Berger, CJ Choi, JB Kim
Journal of business ethics 101 (4), 553-561, 2011
Much more than sports: sports events as stimuli for city re-branding
R Herstein, R Berger
Journal of Business Strategy 34 (2), 38-44, 2013
Analyzing business-to-business relationships in an Arab context
R Berger, A Silbiger, R Herstein, BR Barnes
Journal of World Business 50 (3), 454-464, 2015
The limits of guanxi from the perspective of the Israeli diamond industry
R Berger, R Herstein
Journal of Chinese Economic and Foreign trade studies 5 (1), 29-41, 2012
Can guanxi be created in Sino–Western relationships? An assessment of Western firms trading with China using the GRX scale
R Berger, R Herstein, A Silbiger, BR Barnes
Industrial Marketing Management 47, 166-174, 2015
The evolution of business ethics in India
R Berger, R Herstein
International Journal of Social Economics 41 (11), 1073-1086, 2014
Ethics of global internet, community and fame addiction
CJ Choi, R Berger
Journal of Business Ethics 85 (2), 193-200, 2009
Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types
R Herstein, N Drori, R Berger, BR Barnes
Psychology & Marketing 32 (8), 842-859, 2015
How companies from developing and emerging countries can leverage their brand equity in terms of place branding
R Herstein, R Berger, E D. Jaffe
Competitiveness Review 24 (4), 293-305, 2014
Five typical city branding mistakes: Why cities tend to fail in implementation of rebranding strategies
RAM Herstein, RON Berger, E Jaffe
Journal of Brand Strategy 2 (4), 392-402, 2014
Relation between start-ups’ online social media presence and fundraising
S Yang, R Berger
Journal of science and technology policy management 8 (2), 161-180, 2017
Guanxi: the evolutionary process of management in China
R Berger, R Herstein, Y Mitki
International Journal of Strategic Change Management 5 (1), 30-40, 2013
Cities for sale: How cities can attract tourists by creating events
R Herstein, R Berger
The Marketing Review 14 (2), 131-144, 2014
Hosting the Olympics: a city's make-or-break impression
R Herstein, R Berger
Journal of Business strategy 34 (5), 54-59, 2013
China’s social market economy: the leverage of economic growth
R Berger, CJ Choi, R Herstein
International Journal of Asian Business and Information Management (IJABIM …, 2013
The evolution of Chinese business ethics
R Berger, R Herstein
Management Research Review 37 (9), 778-790, 2014
Forever young: How can a branding destination strategy regenerate a city image? The case of Tel Aviv
R Herstein, E Jaffe, R Berger
Journal of Urban Regeneration & Renewal 7 (3), 211-223, 2014
Capitalism's global financial crisis: The role of the state
CJ Choi, R Berger, JB Kim
The Social Science Journal 47 (4), 829-835, 2010
Developing international business relationships in a Russian context
R Berger, R Herstein, A Silbiger, BR Barnes
Management International Review 57 (3), 441-471, 2017
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