baba shiv
baba shiv
Professor of Marketing, Stanford University
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Cited by
Cited by
Heart and mind in conflict: The interplay of affect and cognition in consumer decision making
B Shiv, A Fedorikhin
Journal of consumer Research 26 (3), 278-292, 1999
Marketing actions can modulate neural representations of experienced pleasantness
H Plassmann, J O'doherty, B Shiv, A Rangel
Proceedings of the national academy of sciences 105 (3), 1050-1054, 2008
Placebo effects of marketing actions: Consumers may get what they pay for
B Shiv, Z Carmon, D Ariely
Journal of marketing Research 42 (4), 383-393, 2005
Investment behavior and the negative side of emotion
B Shiv, G Loewenstein, A Bechara, H Damasio, AR Damasio
Psychological science 16 (6), 435-439, 2005
The role of emotion in decision making: A cognitive neuroscience perspective
N Naqvi, B Shiv, A Bechara
Current directions in psychological science 15 (5), 260-264, 2006
Commercial features of placebo and therapeutic
RL Waber, B Shiv, Z Carmon, D Ariely
Jama 299 (9), 1016-1017, 2008
Nonconscious goals and consumer choice
TL Chartrand, J Huber, B Shiv, RJ Tanner
Journal of consumer research 35 (2), 189-201, 2008
The impact of anticipating satisfaction on consumer choice
B Shiv, J Huber
Journal of Consumer Research 27 (2), 202-216, 2000
The “shaken self”: Product choices as a means of restoring self-view confidence
L Gao, SC Wheeler, B Shiv
Journal of consumer research 36 (1), 29-38, 2009
Consumer neuroscience: applications, challenges, and possible solutions
H Plassmann, V Venkatraman, S Huettel, C Yoon
Journal of marketing research 52 (4), 427-435, 2015
Let us eat and drink, for tomorrow we shall die: Effects of mortality salience and self-esteem on self-regulation in consumer choice
R Ferraro, B Shiv, JR Bettman
Journal of consumer research 32 (1), 65-75, 2005
Non-conscious influences on consumer choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13, 269-279, 2002
Factors affecting the impact of negatively and positively framed ad messages
B Shiv, JA Edell, JW Payne
Journal of Consumer Research 24 (3), 285-294, 1997
Neural correlates of adaptive decision making for risky gains and losses
JA Weller, IP Levin, B Shiv, A Bechara
Psychological Science 18 (11), 958-964, 2007
Dissociating valuation and saliency signals during decision-making
A Litt, H Plassmann, B Shiv, A Rangel
Cerebral cortex 21 (1), 95-102, 2011
Spontaneous versus controlled influences of stimulus-based affect on choice behavior
B Shiv, A Fedorikhin
Organizational Behavior and Human Decision Processes 87 (2), 342-370, 2002
Does elaboration increase or decrease the effectiveness of negatively versus positively framed messages?
B Shiv, JA Edell Britton, JW Payne
Journal of consumer research 31 (1), 199-208, 2004
Effects of source congruity on brand attitudes and beliefs: The moderating role of issue‐relevant elaboration
A Kirmani, B Shiv
Journal of Consumer Psychology 7 (1), 25-47, 1998
The dark side of emotion in decision-making: When individuals with decreased emotional reactions make more advantageous decisions
B Shiv, G Loewenstein, A Bechara
Cognitive brain research 23 (1), 85-92, 2005
A bite to whet the reward appetite: The influence of sampling on reward-seeking behaviors
M Wadhwa, B Shiv, SM Nowlis
Journal of Marketing Research 45 (4), 403-413, 2008
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