| The identity salience model of relationship marketing success: The case of nonprofit marketing DB Arnett, SD German, SD Hunt Journal of marketing 67 (2), 89-105, 2003 | 1322 | 2003 |
| Using job satisfaction and pride as internal-marketing tools DB Arnett, DA Laverie, C McLane The Cornell Hotel and Restaurant Administration Quarterly 43 (2), 87-96, 2002 | 814 | 2002 |
| The explanatory foundations of relationship marketing theory SD Hunt, DB Arnett, S Madhavaram Journal of business & industrial marketing 21 (2), 72-87, 2006 | 787 | 2006 |
| Factors affecting fan attendance: The influence of identity salience and satisfaction DA Laverie, DB Arnett Journal of leisure Research 32 (2), 225-246, 2000 | 784 | 2000 |
| Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications DB Arnett, DA Laverie, A Meiers Journal of retailing 79 (3), 161-170, 2003 | 476 | 2003 |
| Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory CM Wittmann, SD Hunt, DB Arnett Industrial Marketing Management 38 (7), 743-756, 2009 | 325 | 2009 |
| Market segmentation strategy, competitive advantage, and public policy: Grounding segmentation strategy in resource-advantage theory SD Hunt, DB Arnett Australasian Marketing Journal (AMJ) 12 (1), 7-25, 2004 | 271 | 2004 |
| Improving marketing success: The role of tacit knowledge exchange between sales and marketing DB Arnett, CM Wittmann Journal of Business Research 67 (3), 324-331, 2014 | 258 | 2014 |
| Enhancing customer-needs–driven CRM strategies: Core selling teams, knowledge management competence, and relationship marketing competence DB Arnett, V Badrinarayanan Journal of Personal Selling & Sales Management 25 (4), 329-343, 2005 | 230 | 2005 |
| Effective virtual new product development teams: an integrated framework V Badrinarayanan, DB Arnett Journal of Business & Industrial Marketing 23 (4), 242-248, 2008 | 177 | 2008 |
| Enhancing firm performance: The role of brand orientation in business-to-business marketing Y Chang, X Wang, DB Arnett Industrial Marketing Management 72, 17-25, 2018 | 155 | 2018 |
| Resource-advantage theory and embeddedness: Explaining RA theory’s explanatory success SD Hunt, DB Arnett Journal of Marketing Theory and Practice 11 (1), 1-17, 2003 | 139 | 2003 |
| Does marketing success lead to market success? SD Hunt, DB Arnett Journal of business Research 59 (7), 820-828, 2006 | 127 | 2006 |
| The role of core selling teams in supplier–buyer relationships DB Arnett, BA Macy, JB Wilcox Journal of Personal Selling & Sales Management 25 (1), 27-42, 2005 | 105 | 2005 |
| Competitive irrationality: The influence of moral philosophy DB Arnett, SD Hunt Business Ethics Quarterly 12 (3), 279-303, 2002 | 88 | 2002 |
| Competition as an evolutionary process and antitrust policy SD Hunt, DB Arnett Journal of Public Policy & Marketing 20 (1), 15-26, 2001 | 83 | 2001 |
| Using external knowledge to improve organizational innovativeness: understanding the knowledge leveraging process X Wang, DB Arnett, L Hou Journal of Business & Industrial Marketing 31 (2), 164-173, 2016 | 81 | 2016 |
| A longitudinal examination of the effects of retailer–manufacturer brand alliances: the role of perceived fit DB Arnett, DA Laverie, JB Wilcox Journal of Marketing Management 26 (1-2), 5-27, 2010 | 80 | 2010 |
| Understanding firms’ relative strategic emphases: An entrepreneurial orientation explanation X Wang, M Dass, DB Arnett, X Yu Industrial Marketing Management 84, 151-164, 2020 | 70 | 2020 |
| Two paths to organizational effectiveness–Product advantage and life-cycle flexibility DB Arnett, IL Sandvik, K Sandvik Journal of Business Research 84, 285-292, 2018 | 66 | 2018 |
