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Alex Mari
Alex Mari
University of Zurich, Chair for Marketing and Market Research
Verified email at uzh.ch - Homepage
Title
Cited by
Cited by
Year
The Evolution of Marketing in the Context of Voice Commerce: A Managerial Perspective
A Mari, A Mandelli, R Algesheimer
HCI in Business, Government and Organizations 12204, 405-425, 2020
572020
Voice Commerce: Understanding shopping-related voice assistants and their effect on brands
A Mari
IMMAA Annual Conference, Northwestern University in Qatar, Doha (Qatar), 2019
532019
The rise of Machine Learning in Marketing: goal, process, and benefit of AI-driven marketing
A Mari
Research Report, University of Zurich, 2019
362019
The Role of Trusting Beliefs in Voice Assistants during Voice Shopping
A Mari, R Algesheimer
Proceedings of the 54th Hawaii International Conference on System Sciences, 2021
182021
The relationship between social media conversations and reputation during a crisis: The Toyota case
A Mandelli, A Mari
International Journal of Management Cases 14 (1), 456-489, 2012
162012
AI-based voice assistants for digital marketing: preparing for voice marketing and commerce
A Mari, R Algesheimer
Contemporary Issues in Digital Marketing, 2021
92021
Social media metrics: Practices of measuring brand equity and reputation in online social collectives
A Mandelli, C Accoto, A Mari
Proceedings of the 6th International Conference Thought Leaders in Brand …, 2010
92010
Digital Corporate Communication and Voice Communication
A Mari, A Mandelli, R Algesheimer
Handbook on Digital Corporate Communication, 343-356, 2023
32023
Shopping with Voice Assistants: How Empathy Affects Individual and Family Decision-Making Outcomes
A Mari, A Mandelli, R Algesheimer
University of Zurich, Institute of Business Administration, 2023
22023
Impact Of Social Media On Consumer–Brand Relationships
A Mari
The UCLA Anderson Business and Information Technologies (BIT) Project: A …, 2016
22016
The impact of digital technology on service networks: studying a case in the advertising sector
A Mandelli, A Mari
The UCLA Anderson Business and Information Technologies (BIT) Project: A …, 2012
12012
Empathic voice assistants: Enhancing consumer responses in voice commerce
A Mari, A Mandelli, R Algesheimer
Journal of Business Research 175, 114566, 2024
2024
Fear of Missing Out (FOMO) on Emerging Technology: Biased and Unbiased Adoption Decision Making
A Mari, A Mandelli, R Algesheimer
University of Zurich, Department of Business Administration, 2024
2024
Shopping with Voice Assistants: How Empathy Affects Individual and Social Buying Behavior: An Abstract
A Mari, A Mandelli, R Algesheimer
Academy of Marketing Science Annual Conference, 39-40, 2022
2022
Artificial Intelligence-based Voice Assistants as Social Media Platform: Anticipated Effect on Brands During Shopping
A Mari
Journal of Creative Industries and Cultural Studies: JOCIS, 56-71, 2020
2020
Pratiche di social media measurement: esplorazione e modelli
A Mandelli, C Accoto, A Mari
Marca e Metriche nei Social Media, 135 -167, 2010
2010
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