| The importance of brand equity to customer loyalty SA Taylor, K Celuch, S Goodwin Journal of product & brand management 13 (4), 217-227, 2004 | 838 | 2004 |
| The effects of perceived market and learning orientation on assessed organizational capabilities KG Celuch, CJ Kasouf, V Peruvemba Industrial marketing management 31 (6), 545-554, 2002 | 287 | 2002 |
| A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits LM Hunter, CJ Kasouf, KG Celuch, KA Curry Industrial Marketing Management 33 (2), 145-154, 2004 | 168 | 2004 |
| More bang for your buck: Small firms and the importance of aligned information technology capabilities and strategic flexibility K Celuch, GB Murphy, SK Callaway The Journal of High Technology Management Research 17 (2), 187-197, 2007 | 142 | 2007 |
| A perspective of partnerships based on interdependence and dialectical theory JH Bantham, KG Celuch, CJ Kasouf Journal of Business Research 56 (4), 265-274, 2003 | 132 | 2003 |
| Teaching critical thinking skills for the 21st century: An advertising principles case study K Celuch, M Slama Journal of Education for Business 74 (3), 134-139, 1999 | 123 | 1999 |
| Technology readiness in the e-insurance industry: an exploratory investigation and development of an agent technology e-consumption model SA Taylor, K Celuch, S Goodwin Journal of Insurance Issues, 142-165, 2002 | 119 | 2002 |
| Understanding small scale industrial user internet purchase and information management intentions: A test of two attitude models K Celuch, S Goodwin, SA Taylor Industrial Marketing Management 36 (1), 109-120, 2007 | 116 | 2007 |
| SME Internet use and strategic flexibility: the moderating effect of IT market orientation K Celuch, G Murphy Journal of Marketing Management 26 (1-2), 131-145, 2010 | 109 | 2010 |
| The effect of retailer communication on customer advocacy: The moderating role of trust AM Walz, KG Celuch Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2010 | 103 | 2010 |
| A framework for encouraging retail customer feedback K Celuch, NM Robinson, AM Walsh Journal of Services Marketing 29 (4), 280-292, 2015 | 81 | 2015 |
| Interfirm relationships in the supply chain: The small supplier’s view CJ Kasouf, KG Celuch Industrial Marketing Management 26 (6), 475-486, 1997 | 73 | 1997 |
| Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement KG Celuch, M Slama Psychology & Marketing 10 (4), 285-299, 1993 | 72 | 1993 |
| The role of trust in buyer–seller conflict management K Celuch, JH Bantham, CJ Kasouf Journal of Business Research 64 (10), 1082-1088, 2011 | 71 | 2011 |
| An extension of the marriage metaphor in buyer–seller relationships: An exploration of individual level process dynamics KG Celuch, JH Bantham, CJ Kasouf Journal of Business Research 59 (5), 573-581, 2006 | 70 | 2006 |
| An extension of the marriage metaphor in buyer–seller relationships: An exploration of individual level process dynamics KG Celuch, JH Bantham, CJ Kasouf Journal of Business Research 59 (5), 573-581, 2006 | 70 | 2006 |
| Talk nerdy to me: The role of intellectual stimulation in the supervisor-employee relationship J Smothers, R Doleh, K Celuch, J Peluchette, K Valadares Journal of Health and Human Services Administration 38 (4), 478-508, 2016 | 62 | 2016 |
| Understanding insurance salesperson internet information management intentions: A test of competing models K Celuch, SA Taylor, S Goodwin Journal of Insurance Issues, 22-40, 2004 | 61 | 2004 |
| Involvement with services: An empirical replication and extension of Zaichkowsky's personal involvement inventory KG Celuch, SA Taylor Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 1999 | 56 | 1999 |
| The influence of organizational market orientation on individual‐level market‐oriented cognitions KG Celuch, CJ Kasouf, JC Strieter Psychology & Marketing 17 (11), 935-954, 2000 | 52 | 2000 |
