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Srinivas K. Reddy
Srinivas K. Reddy
Verified email at smu.edu.sg
Title
Cited by
Cited by
Year
Symbolic and functional positioning of brands
S Bhat, SK Reddy
Journal of consumer marketing 15 (1), 32-43, 1998
13431998
To extend or not to extend: Success determinants of line extensions
SK Reddy, SL Holak, S Bhat
Journal of marketing research 31 (2), 243-262, 1994
7041994
The impact of parent brand attribute associations and affect on brand extension evaluation
S Bhat, SK Reddy
Journal of business research 53 (3), 111-122, 2001
6432001
Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales
N Hu, NS Koh, SK Reddy
Decision support systems 57, 42-53, 2014
5182014
The impact of brand extension introduction on choice
V Swaminathan, RJ Fox, SK Reddy
Journal of Marketing 65 (4), 1-15, 2001
5022001
Art for reward's sake: Visual art recruits the ventral striatum
S Lacey, H Hagtvedt, VM Patrick, A Anderson, R Stilla, G Deshpande, ...
Neuroimage 55 (1), 420-433, 2011
2842011
Exploring the determinants of Broadway show success
SK Reddy, V Swaminathan, CM Motley
Journal of Marketing Research 35 (3), 370-383, 1998
2431998
Digital transformation and value creation: Sea change ahead
SK Reddy, W Reinartz
NIM Marketing Intelligence Review 9 (1), 10-17, 2017
2082017
Consumer evaluations of corporate brand redeployments
A Jaju, C Joiner, SK Reddy
Journal of the Academy of Marketing Science 34 (2), 206-215, 2006
1882006
Effects of ignoring correlated measurement error in structural equation models
SK Reddy
Educational and psychological measurement 52 (3), 549-570, 1992
1201992
SPOT: Scheduling programs optimally for television
SK Reddy, JE Aronson, A Stam
Management Science 44 (1), 83-102, 1998
1091998
Modeling on-line art auction dynamics using functional data analysis
SK Reddy, M Dass
Statistical Science, 179-193, 2006
1032006
Spillover effects of ingredient branded strategies on brand choice: A field study
V Swaminathan, SK Reddy, SL Dommer
Marketing Letters 23, 237-251, 2012
1002012
Investigating the dimensions of fit between a brand and its extension
S Bhat, SK Reddy
1997 AMA Winter Educators’ Conference Proceedings 8, 186-194, 1997
661997
Effects of a television and radio advertising ban: A study of the cigarette industry
SL Holak, SK Reddy
Journal of Marketing 50 (4), 219-227, 1986
641986
The Evolution and Antecedents of Transformational Advertising: A Conceptual Model.
V Swaminathan, GM Zinkhan, SK Reddy
Advances in consumer research 23 (1), 1996
611996
Affinity partnering: Conceptualization and issues
V Swaminathan, SK Reddy
Handbook of relationship marketing, 381-405, 2000
542000
Measuring and modeling the effects of long-term buyer–seller relationships in corporate financial services markets
SK Reddy, JA Czepiel
Journal of Business Research 46 (3), 235-244, 1999
491999
A dynamic approach to the analysis of strategic alliances
BP Rao, SK Reddy
International Business Review 4 (4), 499-518, 1995
451995
The Impact of Market Structure on Performance and Strategy: A Comparison of US and European markets
CS Craig, SP Douglas, SK Reddy
JAI Press 2, 1, 1987
431987
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