| “Come and join us”: How tech brands use source, message, and target audience strategies to attract employees I Mashiah The Journal of High Technology Management Research 32 (2), 100418, 2021 | 17 | 2021 |
| The Role of Technology and Innovation Messaging in the Public Diplomacy of Israel I Mashiah, E Avraham Journal of Global Politics and Current Diplomacy 7, 5-28, 2019 | 8 | 2019 |
| The relationship between public-relations and journalists in WhatsApp technology I Mashiah Public Relations Review 47 (5), 102117, 2021 | 7 | 2021 |
| Communication and High-Tech: Journalism, Public Relations, and Media culture I Mashiah Communication and High-Tech, 1-224, 2022 | 3 | 2022 |
| Tech-Diplomacy: High-Tech Driven Rhetoric to Shape National Reputation I Mashiah E-International Relations, 2023 | 2 | 2023 |
| Israeli tech entrepreneurship: glorification of business exits in the media I Mashiah Israel Affairs, 1-22, 2024 | 1 | 2024 |
| The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging I Mashiah Political Studies Review, 14789299241234611, 2024 | | 2024 |
| Employer Branding Platforms in the Israeli Journalism: Idealization of the Work Environment in High-Tech Companies I Mashiah Media Frames: Israeli Journal of Communication (Misgarot Media), 2023 | | 2023 |
| Make Communication I Mashiah Diversify the Ivory Tower, 309-313, 2022 | | 2022 |
| Two Sides of the Same Coin I Mashiah Time for brainstorming: a collection of articles on Israeli society 1, 1-81, 2022 | | 2022 |
| Bottom-up Innovation Branding: Diffusion of the Start-up Nation Idea in the Media I Mashiah Media Frames: Israeli Journal of Communication (Misgarot Media), 33-67, 2021 | | 2021 |
Eli AvrahamProfessor of Public Relations and Place Branding, University of Haifaכתובת אימייל מאומתת בדומיין com.haifa.ac.il
