| Drivers of success for market entry into China and India J Johnson, GJ Tellis Journal of marketing 72 (3), 1-13, 2008 | 439 | 2008 |
| The value of quality GJ Tellis, J Johnson Marketing Science 26 (6), 758-773, 2007 | 255 | 2007 |
| Beyond conjoint analysis: Advances in preference measurement O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ... Marketing Letters 19, 337-354, 2008 | 194 | 2008 |
| Losers, winners, and biased trades J Johnson, GJ Tellis, DJ MacInnis Journal of Consumer Research 32 (2), 324-329, 2005 | 133 | 2005 |
| Blowing bubbles: Heuristics and biases in the run-up of stock prices J Johnson, GJ Tellis Journal of the Academy of Marketing Science 33, 486-503, 2005 | 86 | 2005 |
| Persistence and learning: Success factors of Taiwanese firms in international markets J Johnson, E Yin, H Tsai Journal of International marketing 17 (3), 39-54, 2009 | 62 | 2009 |
| To whom, when, and how much to discount? A constrained optimization of customized temporal discounts J Johnson, GJ Tellis, EH Ip Journal of Retailing 89 (4), 361-373, 2013 | 60 | 2013 |
| Individualized no‐show predictions: Effect on clinic overbooking and appointment reminders Y Li, SY Tang, J Johnson, DA Lubarsky Production and Operations Management 28 (8), 2068-2086, 2019 | 34 | 2019 |
| Multimodal content analysis for effective advertisements on youtube N Vedula, W Sun, H Lee, H Gupta, M Ogihara, J Johnson, G Ren, ... 2017 IEEE international conference on data mining (ICDM), 1123-1128, 2017 | 34 | 2017 |
| Global mindedness and the performance of Chinese multinationals E Yin, J Johnson, Y Bao China goes global Conference, 2008 | 19 | 2008 |
| Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads J Johnson, GJ Tellis, N VanBergen Journal of Public Policy & Marketing 20 (10), 0743915620970905, 2020 | 9 | 2020 |
| HIGER EDUCATION J Johnson, BS Adams, V Estrada, A Freeman | 7 | 2016 |
| A neural network application to identify high-value customers for a large retail store in Japan E Ip, J Johnson, K Yada, Y Hamuro, N Katoh, S Cheung Neural networks in business: Techniques and applications, 55-69, 2002 | 7 | 2002 |
| Cryopreservation of eleven whole human ovaries: histology, immunohistochemistry and technical details P Patrizio, J Bromer, J Johnson, M Martel, S Silber, A Arav Fertility and Sterility 90, S38, 2008 | 6 | 2008 |
| Losers, winners and hype: Consumer choice of stocks under uncertainty J Johnson University of Southern California, 2001 | 5 | 2001 |
| To whom, when, and how much to discount J Johnson, GJ Tellis, EH Ip, P Gonçalves A Constrained, 2013 | 4 | 2013 |
| Unlimited Testing: Let’s Test Your Emails with AI N Nguyen, J Johnson, M Tsiros Marketing Science 43 (2), 419-439, 2024 | 2 | 2024 |
| Multimodal content analysis for effective advertisements on youtube. arXiv N Vedula, W Sun, H Lee, H Gupta, M Ogihara, J Johnson, G Ren, ... | 2 | 2017 |
| The drivers of successful regional expansion: evidence from multinational corporations in Latin America during 1990–2005 R Parakkal, J Johnson, S Bartz-Marvez Transnational corporations review, 1-16, 2022 | 1 | 2022 |
| RegenX: an NLP recommendation engine for neuroregeneration topics over time S Khosla, L Abdelrahman, J Johnson, M Samarah, SK Bhattacharya Annals of eye science 7, 2022 | 1 | 2022 |
