| Information, interactivity, and social media Y Ariel, R Avidar Atlantic Journal of Communication 23 (1), 19-30, 2015 | 254 | 2015 |
| The responsiveness pyramid: Embedding responsiveness and interactivity into public relations theory R Avidar Public relations review 39 (5), 440-450, 2013 | 98 | 2013 |
| Fighting, worrying and sharing: Operation ‘Protective Edge’as the first WhatsApp war V Malka, Y Ariel, R Avidar Media, war & conflict 8 (3), 329-344, 2015 | 86 | 2015 |
| Public relations, ethics, and social media: A cross-national study of PR practitioners M Toledano, R Avidar Public Relations Review 42 (1), 161-169, 2016 | 79 | 2016 |
| Public relations and social businesses: The importance of enhancing engagement R Avidar Public Relations Review 43 (5), 955-962, 2017 | 65 | 2017 |
| Smartphones and young publics: A new challenge for public relations practice and relationship building R Avidar, Y Ariel, V Malka, EC Levy Public Relations Review 39 (5), 603-605, 2013 | 56 | 2013 |
| Smartphones, publics, and OPR: Do publics want to engage? R Avidar, Y Ariel, V Malka, EC Levy Public relations review 41 (2), 214-221, 2015 | 45 | 2015 |
| Social media, societal culture and Israeli public relations practice R Avidar Public Relations Review 35 (4), 437-439, 2009 | 40 | 2009 |
| Israeli public relations and the Internet R Avidar Israel Affairs 17 (3), 401-421, 2011 | 25 | 2011 |
| A decade of social media in public relations research: A systematic review of published articles in 2010–2020 O Roth-Cohen, R Avidar Public relations review 48 (1), 102154, 2022 | 24 | 2022 |
| Smartphone usage among young Israeli adults: a combined quantitative and qualitative approach Y Ariel, V Elishar-Malka, R Avidar, EC Levy Israel Affairs 23 (5), 970-986, 2017 | 19 | 2017 |
| How a politician can successfully use self-humor and apply public relations principles online: An Israeli case study R Avidar Israeli Journal of Humor Research 1 (2), 81-96, 2012 | 14 | 2012 |
| Engagement, interactivity, and diffusion of innovations: The case of social businesses R Avidar The Handbook of communication engagement, 505-514, 2018 | 10 | 2018 |
| Trends in public and media agenda-setting during the 2015 Israeli elections D Weimann-Saks, Y Ariel, V Malka, R Avidar Israel Affairs 22 (3-4), 727-742, 2016 | 8 | 2016 |
| Introducing the Strata Approach to Dialogue Analysis (SADA): the case of political NGOs in Israel C Magen, R Avidar Journal of public relations research 31 (3-4), 97-117, 2019 | 7 | 2019 |
| What’s up in WhatsApp world? The role of a popular smartphone application in the lives of Israeli users V Malka, Y Ariel, R Avidar, EC Levy Proceedings of the 16th International Conference of General Online Research …, 2014 | 7 | 2014 |
| A story of love and hate: Smartphones in students’ lives V Elishar-Malka, Y Ariel, R Avidar Mediated millennials 19, 33-50, 2019 | 6 | 2019 |
| Online agenda-setting research: Challenges and dilemmas Y Ariel, V Elishar-Malka, D Weimann-Saks, R Avidar The Agenda Setting Journal 1 (2), 117-136, 2017 | 5 | 2017 |
| Reconceptualizing uses and gratifications vis-à-vis smartphone applications: The case of WhatsApp V Malka, Y Ariel, R Avidar, AA Cohen Permanently Online, Permanently Connected, 43-50, 2017 | 4 | 2017 |
| Culture and dialogic theory in public relations: The Middle Eastern context GS Dhanesh, R Avidar Public Relations Theory III, 321-337, 2023 | 3 | 2023 |
Yaron ArielAcademic College of Jezreel ValleyVerified email at yvc.ac.il
