| A theoretical model of the formation and dissolution of emerging market international marketing alliances K Pedada, S Arunachalam, M Dass Journal of the Academy of Marketing Science 48, 826-847, 2020 | 33 | 2020 |
| Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions K Hewett, GTM Hult, MK Mantrala, N Nim, K Pedada International Journal of Research in Marketing 39 (2), 619-638, 2022 | 16 | 2022 |
| Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market K Pedada, M Padigar, A Sinha, M Dass Journal of Business Research 135, 295-303, 2021 | 9 | 2021 |
| A theory of marketing’s contribution to customers’ perceived value S Misra, K Pedada, A Sinha Journal of Creating Value 8 (2), 219-240, 2022 | 7 | 2022 |
| Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder value A Sinha, K Pedada, A Purkayastha, R Srivastava, S Balani California Management Review, 2022 | 7 | 2022 |
| Digital readiness of small and medium enterprises in emerging markets: The construct, propositions, measurement, and implications SR Pingali, S Singha, S Arunachalam, K Pedada Journal of Business Research 164, 113973, 2023 | 5 | 2023 |
| An investigation into the role of brand affiliation and content emotions on crowdfunding success M Moradi, M Dass, K Pedada Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
| Impact of ESG distinctiveness in alliances on shareholder value V Iurkov, M Koval, S Misra, K Pedada, A Sinha Journal of Business Research 171, 114395, 2024 | 1 | 2024 |
| Short run effects of generalized data protection act on returns from AI acquisitions R Venkatesan, S Arunachalam, K Pedada NBER, 2022 | 1 | 2022 |
| Private Label Strategy at Amazon: Conflict Between Ethics, Seller Relationships, And Profitability U Basu, S Singha, K Pedada, A Aggarwal | | 2023 |
| Ecommerce Disrupted: Is Social Ecommerce the Future of Online Shopping? A Sinha, P Bagri, K Pedada, R Srivastava Forthcoming in Management and Business Review, 2022 | | 2022 |
| Is Social Ecommerce the future of online shopping A Sinha, P Bagri, K Pedada, R Srivastava Management and Business Review 2 (4), 65-70, 2022 | | 2022 |
| Unleashing the power of the industrial metaverse through extended reality and AI S Pingali, S Atreya, S Singha, K Pedada | | 2022 |
| Walmart's Jetblack: Managing Luxury Service on Conversational Commerce G Singh, SK Roy, K Pedada, J Laknath | | 2021 |
| Margiotta Food & Wine: Customer Service through Service Robots SK Roy, G Singh, K Pedada, D Purkayastha | | 2020 |
| Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets K Pedada, V Shankar, M Dass Indian School of Business, 2018 | | 2018 |
| The Future of Marketing in a Multi-channel and Multi-screen World N Hanson, K Pedada Marketing Science Institute 14 (14-302), 2014 | | 2014 |
| Marketing in Emerging Economies: The Indian Experience K Pedada, K Krishnan Marketing Science Institute 10 (10-305), 2011 | | 2011 |
Mayukh DassJames L. Johnson Chair of Business Administration, Texas Tech UniversityVerified email at ttu.edu
