Eitan Muller

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Vijay MahajanJohn P. Harbin Centennial Chair in Business, McCombs School, The University of Texas at AustinVerified email at McCombs.UTexas.edu
Barak LibaiMarketing Professor, Interdisciplinary Center, Herzliya , IsraelVerified email at idc.ac.il
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityVerified email at idc.ac.il
Renana PeresProfessor of Marketing, The Hebrew UniversityVerified email at huji.ac.il
Raphael AmitProfessor The Wharton school University of PennsylavniaVerified email at wharton.upenn.edu
Lawrence R. GlostenProfessor of Finance and Economics, Columbia Business SchoolVerified email at columbia.edu
Chaim FershtmanEconomics, Tel Aviv UniversityVerified email at post.tau.ac.il
Israel ZangTel Aviv UniversityVerified email at mta.ac.il
Mark SatterthwaiteProfessor of Strategy & Buehler Professor of Health Care Management, Northwestern UniversityVerified email at northwestern.edu
Gil AppelGeorge Washington UniversityVerified email at gwu.edu
Stefan StremerschErasmus School of Economics, Erasmus University Rotterdam, the Netherlands & IESE Business SchoolVerified email at ese.eur.nl
Sarit MoldovanDepartment of Management and Economics, The Open University of IsraelVerified email at openu.ac.il
Ehud KalaiNorthwestern UniversityVerified email at kellogg.northwestern.edu
Amir HeimanProfessor of Marketing, The department of environmental economics and mamangmentVerified email at mail.huji.ac.il
Ron ShacharProfessor of marketing and economics, Arison School of BusinessVerified email at idc.ac.il
rajendra srivastavaisbVerified email at isb.edu
Shlomo KalishAssociate Professor of Entrepreneurship, IDC, Herzlia, IsraelVerified email at post.idc.ac.il
Roger Kerinsouthern methodist universityVerified email at mail.cox.smu.edu
Naufel VilcassimLondon Business SchoolVerified email at london.edu
Iain M. CockburnQuestrom School of Business, Boston UniversityVerified email at bu.edu

Eitan Muller

Professor of Marketing, New York University and Interdisciplinary Center, Herzliya (IDC)

Verified email at stern.nyu.edu - Homepage

Marketing Diffusion of Innovations Social Networks


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
New product diffusion models in marketing: A review and directions for research V Mahajan, E Muller, FM Bass Journal of Marketing 54 (1), 1-26, 1990	3500	1990
Talk of the network: A complex systems look at the underlying process of word-of-mouth J Goldenberg, B Libai, E Muller Marketing Letters 12 (3), 211-223, 2001	2666	2001
Research joint ventures and R&D cartels MI Kamien, E Muller, I Zang American Economic Review 82 (5), 1293-1306, 1992	1982	1992
Innovation diffusion and new product growth models: A critical review and research directions R Peres, E Muller, V Mahajan International Journal of Research in Marketing 27 (2), 91-106, 2010	1211	2010
Challenges to theory development in entrepreneurship research R Amit, L Glosten, E Muller Journal of Management Studies 30 (5), 815-834, 1993	950	1993
Entrepreneurial ability, venture investments, and risk sharing R Amit, L Glosten, E Muller Management Science 36 (10), 1233-1246, 1990	888*	1990
New-product diffusion models V Mahajan, E Muller, Y Wind International Series in Quantitative Marketing, Vol. 11, Springer, 2000	747	2000
Determination of adopter categories by using innovation diffusion models V Mahajan, E Muller, RK Srivastava Journal of Marketing Research 27 (1), 37-50, 1990	711	1990
Innovation diffusion and new product growth models in marketing V Mahajan, E Muller Journal of Marketing 43 (4), 55-68, 1979	613	1979
Introduction strategy for new products with positive and negative word-of-mouth V Mahajan, E Muller, RA Kerin Management Science 30 (12), 1389-1404, 1984	600	1984
Diffusion of new products: Empirical generalizations and managerial uses V Mahajan, E Muller, FM Bass Marketing Science 14 (3), G79-G88, 1995	595	1995
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata J Goldenberg, B Libai, E Muller Academy of Marketing Science Review 9 (3), 1-18, 2001	554	2001
Opportunity costs and entrepreneurial activity R Amit, E Muller, I Cockburn Journal of Business Venturing 10 (2), 95-106, 1995	553	1995
Software piracy: Estimation of lost sales and the impact on software diffusion M Givon, V Mahajan, E Muller Journal of Marketing 59 (1), 29-37, 1995	529	1995
“Push” and “pull” entrepreneurship R Amit, E Muller Journal of Small Business & Entrepreneurship 12 (4), 64-80, 1995	525	1995
Models of new product diffusion through advertising and word-of-mouth JA Dodson Jr, E Muller Management science 24 (15), 1568-1578, 1978	462	1978
Timing, diffusion, and substitution of successive generations of technological innovations: The IBM mainframe case V Mahajan, E Muller Technological Forecasting and Social Change 51 (2), 109-132, 1996	461	1996
A nonuniform influence innovation diffusion model of new product acceptance CJ Easingwood, V Mahajan, E Muller Marketing Science 2 (3), 273-295, 1983	440	1983
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion B Libai, E Muller, R Peres Journal of Marketing Research 50 (2), 161-176, 2013	361*	2013
Riding the saddle: How cross-market communications can create a major slump in sales J Goldenberg, B Libai, E Muller Journal of Marketing 66 (2), 1-16, 2002	340	2002

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