Follow
Srinivas Venugopal
Title
Cited by
Cited by
Year
Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policy
M Viswanathan, S Sridharan, R Ritchie, S Venugopal, K Jung
Journal of Public Policy & Marketing 31 (2), 159-177, 2012
1992012
Subsistence entrepreneurship, value creation, and community exchange systems: A social capital explanation
M Viswanathan, R Echambadi, S Venugopal, S Sridharan
Journal of Macromarketing 34 (2), 213-226, 2014
1552014
Subsistence and sustainability: From micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
M Viswanathan, K Jung, S Venugopal, I Minefee, IW Jung
Journal of Macromarketing 34 (1), 8-27, 2014
872014
Consumption constraints and entrepreneurial intentions in subsistence marketplaces
S Venugopal, M Viswanathan, K Jung
Journal of Public Policy & Marketing 34 (2), 235-251, 2015
652015
The subsistence marketplaces approach to poverty: Implications for marketing theory
S Venugopal, M Viswanathan
Marketing theory 17 (3), 341-356, 2017
602017
Developing customer solutions for subsistence marketplaces in emerging economies: a bottom–up 3C (customer, community, and context) approach
S Venugopal, M Viswanathan
Customer Needs and Solutions 2 (4), 325-336, 2015
312015
Subsistence marketplaces: Looking back, looking forward
M Viswanathan, S Venugopal
Journal of Public Policy & Marketing 34 (2), 228-234, 2015
302015
When exchange logics collide: Insights from remote Indigenous Australia
V Godinho, S Venugopal, S Singh, R Russell
Journal of Macromarketing 37 (2), 153-166, 2017
242017
Implementation of social innovations in subsistence marketplaces: a facilitated institutional change process model
S Venugopal, M Viswanathan
Journal of Product Innovation Management 36 (6), 800-823, 2019
212019
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
S Venugopal, R Gau, S Appau, KL Sample, RCF Pereira
Journal of Business Research 100, 400-409, 2019
192019
Addressing the ethical challenge of market inclusion in base-of-the-pyramid markets: A macromarketing approach
A Aiyar, S Venugopal
Journal of business ethics 164 (2), 243-260, 2020
152020
A bottom-up approach to short-term immersion in subsistence marketplaces: Methodological and substantive lessons on poverty and the environment from Tanzania
M Viswanathan, S Venugopal, I Minefee, JS Guest, BJ Mariņas, V Bauza, ...
Organization & Environment 29 (4), 438-460, 2016
152016
Expanding the impact of practical scientific concepts for low-literate learners through an inclusive and participatory virtual knowledge ecosystem
M Viswanathan, J Bello-Bravo, R Diaz, S Venugopal, BR Pittendrigh
The Journal of the World Universities Forum 3 (4), 147-164, 2010
132010
Negotiated agency in the face of consumption constraints: A study of women entrepreneurs in subsistence contexts
S Venugopal, M Viswanathan
Journal of Public Policy & Marketing 40 (3), 336-353, 2021
102021
Across time, across space, and intersecting in complex ways: a framework for assessing impacts of environmental disruptions on nature-dependent prosumers
L Steinfield, S Venugopal, S Appau, A Barrios, C Dadzie, R Gau, D Holt, ...
Journal of Public Policy & Marketing 40 (2), 262-284, 2021
92021
Fostering inclusive social innovation in subsistence marketplaces through community-level alliances: an institutional work perspective
G Raghubanshi, S Venugopal, GK Saini
Industrial Marketing Management 97, 21-34, 2021
62021
Envisioning a community‐centric approach to impact assessments in subsistence marketplaces
S Venugopal
Journal of Consumer Affairs 55 (1), 118-133, 2021
42021
Introduction to the special section on subsistence marketplaces
M Viswanathan, R Chakrabarti, P Ingenbleek, S Venugopal
Journal of Consumer Affairs 55 (1), 3-7, 2021
12021
Subsistence and sustainability
R Gau, S Venugopal
TRACK, 30, 2017
12017
Entrepreneurial marketing in subsistence marketplaces
S Venugopal
University of Illinois at Urbana-Champaign, 2016
12016
The system can't perform the operation now. Try again later.
Articles 1–20