Elmar Nubbemeyer
Elmar Nubbemeyer
Verified email at google.com
Title
Cited by
Cited by
Year
Ghost ads: Improving the economics of measuring online ad effectiveness
GA Johnson, RA Lewis, EI Nubbemeyer
Journal of Marketing Research 54 (6), 867-884, 2017
106*2017
The online display ad effectiveness funnel & carryover: A meta-study of predicted ghost ad experiments
GA Johnson, RA Lewis, EI Nubbemeyer
Working paper, 2016
32*2016
A Reconsideration of Full-Cost Pricing: Methodological Aspects of Marginalism and Theoretical Explanations of Pricing Behaviour
E Nubbemeyer
Suedwestdeutscher Verlag fuer Hochschulschriften, 2011
11*2011
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Articles 1–3