Zexin Ma
Cited by
Cited by
Role of narrative perspective and modality in the persuasiveness of public service advertisements promoting HPV vaccination
X Nan, M Futerfas, Z Ma
Health Communication 32 (3), 320-328, 2017
How the media cover mental illnesses: a review
Z Ma
Health Education 117 (1), 90-109, 2017
Public health messaging during the COVID-19 pandemic and beyond: Lessons from communication science
X Nan, IA Iles, B Yang, Z Ma
Health Communication 37 (1), 1-19, 2022
Effects of immersive stories on prosocial attitudes and willingness to help: testing psychological mechanisms
Z Ma
Media Psychology 23 (6), 865-890, 2020
Positive facts, negative stories: Message framing as a moderator of narrative persuasion in antismoking communication
Z Ma, X Nan
Health Communication 34 (12), 1454-1460, 2019
Role of narratives in promoting mental illnesses acceptance
Z Ma, X Nan
Atlantic Journal of Communication 26 (3), 196-209, 2018
Modeling parental influence on teenagers’ food consumption: An analysis using the Family Life, Activity, Sun, Health, and Eating (FLASHE) Survey
Z Ma, D Hample
Journal of Nutrition Education and Behavior 50 (10), 1005-1014, 2018
Predicting intentions to vaccinate against COVID-19 and seasonal flu: The role of consideration of future and immediate consequences
Z Ma, R Ma
Health Communication 37 (8), 952-961, 2022
Friends don’t let friends smoke: How storytelling and social distance influence nonsmokers’ responses to antismoking messages
Z Ma, X Nan
Health Communication 33 (7), 887-895, 2018
The use of immersive stories to influence college students’ attitudes and intentions related to drinking and driving
Z Ma
Journal of American College Health 70 (7), 2042-2049, 2022
Feasibility of a computer role-playing game to promote empathy in nursing students: The role of immersiveness and perspective
Z Ma, KT Huang, L Yao
Cyberpsychology, Behavior, and Social Networking 24 (11), 750-755, 2021
The role of narrative pictorial warning labels in communicating alcohol-related cancer risks
Z Ma
Health Communication 37 (10), 1345-1353, 2022
Show me a photo of the character: Exploring the interaction between text and visuals in narrative persuasion
Z Ma, G Yang
Journal of Health Communication 27 (2), 125-133, 2022
Self-affirmation and defensive processing of graphic cigarette warning labels by African American smokers: A community-based study
IA Iles, X Nan, Z Ma, R Feldman, J Butler, MQ Wang, X Zhao
Health Education Journal 78 (3), 301-314, 2019
Primacy effect of emotions in social stories: User engagement behaviors with breast cancer narratives on Facebook
X Zhao, X Wang, Z Ma, R Ma
Computers in Human Behavior 137, 107405, 2022
Z Ma, X Nan, J van Weert, M Ou, S Ho
The International Encyclopedia of Health Communication, 2022
How information repertoire affects vaccine hesitancy: Processes of information verification and cognitive elaboration
X Zhao, Z Ma, S Xu, LL Austin
Health Communication 39 (1), 62-72, 2024
What if I tell you e-cigarette users are inferior? An investigation of social identity threat in health messaging
R Ma, Z Ma
Journal of Health Communication 26 (5), 289-298, 2021
Designing immersive stories for health: Choosing character perspective based on the viewer’s modality
Z Ma, D Zytko
International Journal of Human–Computer Interaction 37 (15), 1423-1435, 2021
How are we going to treat Chinese people during the pandemic? Media cultivation of intergroup threat and blame
R Ma, Z Ma
Group Processes & Intergroup Relations 26 (3), 515-533, 2023
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