| An Investigation of the Effects of Product Recalls on Brand Commitment and Purchase Intention KA Byun, M Dass Journal of Consumer Marketing 32 (1), 1-14, 2015 | 44 | 2015 |
| Buying a new product with inconsistent product reviews from multiple sources: The role of information diagnosticity and advertising K Byun, M Ma, K Kim, T Kang Journal of Interactive Marketing 55 (1), 81-103, 2021 | 39 | 2021 |
| When narcissistic CEOs meet power: Effects of CEO narcissism and power on the likelihood of product recalls in consumer-packaged goods KAK Byun, M Al-Shammari Journal of Business Research 128, 45-60, 2021 | 33 | 2021 |
| The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers KAK Byun, DF Duhan, M Dass Journal of Business Research 116, 163-175, 2020 | 33 | 2020 |
| It is Not Always about Brand: Design-driven Consumers and their Self-expression KA Byun, RP Jones, BR Wooldridge Journal of Retailing and Consumer Services 43, 296–303, 2018 | 33 | 2018 |
| An Examination of Innovative Consumers' Playfulness on their Pre-ordering Behavior KA Byun, M Dass, P Kumar, J Kim Journal of Consumer Marketing 34 (3), 2017 | 30 | 2017 |
| Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference L Robinson Jr Springer, 2014 | 16 | 2014 |
| Educational Risk: Lessons Learned during the COVID-19 Pandemic BR Wooldridge, KA Byun, Z Pei, JH Hong, KR Swimberghe Marketing Education Review 31 (4), 340-351, 2021 | 8 | 2021 |
| Communicating Design Innovativeness: The Role of Design Information Presentation on Attitudes Depending on Different Thinking Styles JH Hong, KA Byun Journal of Marketing Communications 26 (4), 394-413, 2020 | 6 | 2020 |
| The impact of employees' perceptions about top management engagement on sustainability development efforts and firm performance V Gopalakrishna-Remani, KAK Byun, DH Doty Business Strategy and the Environment 31 (7), 2964-2977, 2022 | 5 | 2022 |
| Attracting Prosocial Lenders from Different Cultures to Help Others in Microlending JH Hong, KA Byun Journal of Consumer Marketing 37 (2), 205-214, 2020 | 4 | 2020 |
| When does a goal-appeal match affect consumer satisfaction? Examining the work and play context KA Byun, JH Hong, KW James Journal of Business Research 158, 113666, 2023 | 3 | 2023 |
| The Effects of Innovative Visual Design on Consumer Attitude JH Hong, KA Byun Australasian Marketing Journal 29 (1), 29-40, 2021 | 3 | 2021 |
| The Dilution Effects of Media Strategy On Brands' Copromotion Efficiency KA Byun, D Song, M Kim Journal of Advertising Research 57 (2), 2017 | 2 | 2017 |
| A Rhetorical Perspectve on Quelling Negative Word-of-Mouth GL Fox, Y Bai, KA Byun Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 2 | 2015 |
| Investigating Post Product Recall Sales Dynamics Using Functional Data Analysis KA Byun, M Dass Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 1 | 2015 |
| Two essays on the effects of product recalls on sales dynamics and consumer loyalty KA Byun | 1 | 2014 |
| FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE JH Hong, KA Byun Global Marketing Conference, 731-732, 2023 | | 2023 |
| Behavioral Coping Strategy for Organic Consumption Constraints and Product Recalls K Byun Available at SSRN 4138515, 2022 | | 2022 |
| When Does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context: An Abstract KA Byun, JH Hong, KW James Academy of Marketing Science Annual Conference, 269-270, 2022 | | 2022 |
Mayukh DassJames L. Johnson Chair of Business Administration, Texas Tech UniversityVerified email at ttu.edu
