| Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption AR Brough, JEB Wilkie, J Ma, MS Isaac, D Gal Journal of consumer research 43 (4), 567-582, 2016 | 760 | 2016 |
| How an epidemic outbreak impacts happiness: Factors that worsen (vs. protect) emotional well-being during the coronavirus pandemic H Yang, J Ma Psychiatry research 289, 113045, 2020 | 290 | 2020 |
| The Maximizing Mind-Set J MA, NJ ROESE Journal of Consumer Research, 2014 | 143 | 2014 |
| How the COVID-19 pandemic impacts tobacco addiction: Changes in smoking behavior and associations with well-being H Yang, J Ma Addictive Behaviors 119, 106917, 2021 | 47 | 2021 |
| When seeking the best brings out the worst in consumers: Understanding the relationship between a maximizing mindset and immoral behavior K Goldsmith, C Roux, J Ma Journal of Consumer Psychology 28 (2), 293-309, 2018 | 44 | 2018 |
| The countability effect: Comparative versus experiential reactions to reward distributions J Ma, NJ Roese Journal of Consumer Research 39 (6), 1219-1233, 2013 | 26 | 2013 |
| When sex and romance conflict: the effect of sexual imagery in advertising on preference for romantically linked products and services J Ma, D Gal Journal of Marketing Research 53 (4), 479-496, 2016 | 23 | 2016 |
| Dynamic luxury advertising: Using lifestyle versus functional advertisements in different purchase stages J Ma, Y Zhao, Z Mo Journal of Advertising 52 (1), 39-56, 2023 | 9 | 2023 |
| The route to improve the effectiveness of negative PSAs J Ma, Z Mo, D Gal Journal of Business Research 123, 669-682, 2021 | 9 | 2021 |
| Relationship between wealth and emotional well-being before, during, versus after a nationwide disease outbreak: a large-scale investigation of disparities in psychological … H Yang, J Ma BMJ open 11 (6), e044262, 2021 | 8 | 2021 |
| How Xiaomi Became an Internet-of-Things Powerhouse H Yang, J Ma, A Chattopadhyay Imagine, 2018 | 7 | 2018 |
| Charitable maximizers: The impact of the maximizing mindset on donations to human recipients J Ma, YA Lin, D Ein-Gar International Journal of Research in Marketing 40 (2), 417-434, 2023 | 4 | 2023 |
| Gal (2016).“Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption,” AR Brough, JEB Wilkie, M Jingjing, MS Isaac Journal of Consumer Research 43 (4), 579, 0 | 4 | |
| Preference Asymmetry Between Utilitarian and Hedonic Products in Acquisition and Forfeiture: Compact Disc versus Music CD (in Chinese) J Ma, X Ma, L Zhang Journal of Marketing Science 4 (1), 87-107, 2008 | 3 | 2008 |
| Post-COVID-19 distress and unhealthy behavior H Yang, J Ma Journal of Mental Health, 1-6, 2022 | 2 | 2022 |
| Factors Associated With Chinese Adults’ Vaccine Acceptance H Yang, J Ma JAMA health forum 2 (7), e211466-e211466, 2021 | 1 | 2021 |
| When Lifestyle Advertising Hurts Luxury Brands J Ma, Z Mo, Y Zhao ACR North American Advances, 2021 | 1 | 2021 |
| Charitable Maximizers: the Impact of the Maximizing Mindset on Charitable Behavior J Ma, Y Lin, D Ein-Gar ACR North American Advances, 2019 | 1 | 2019 |
| The Impact of the Maximizing Mindset on Decision Time J Ma, Y Wang, N Roese ACR North American Advances, 2014 | 1 | 2014 |
| The Unexpressed Self: The Impact of Restricting Freedom of Self-Expression on Brand Preferences J Ma, R Hamilton, A Chernev ACR North American Advances, 2012 | 1 | 2012 |
David GalUniversity of Illinois at ChicagoVerified email at uic.edu
