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JINGJING MA
JINGJING MA
Verified email at nsd.pku.edu.cn
Title
Cited by
Cited by
Year
Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption
AR Brough, JEB Wilkie, J Ma, MS Isaac, D Gal
Journal of consumer research 43 (4), 567-582, 2016
8312016
How an epidemic outbreak impacts happiness: Factors that worsen (vs. protect) emotional well-being during the coronavirus pandemic
H Yang, J Ma
Psychiatry research 289, 113045, 2020
3172020
The Maximizing Mind-Set
J MA, NJ ROESE
Journal of Consumer Research, 2014
1352014
How the COVID-19 pandemic impacts tobacco addiction: Changes in smoking behavior and associations with well-being
H Yang, J Ma
Addictive Behaviors 119, 106917, 2021
602021
When seeking the best brings out the worst in consumers: Understanding the relationship between a maximizing mindset and immoral behavior
K Goldsmith, C Roux, J Ma
Journal of Consumer Psychology 28 (2), 293-309, 2018
452018
The countability effect: Comparative versus experiential reactions to reward distributions
J Ma, NJ Roese
Journal of Consumer Research 39 (6), 1219-1233, 2013
252013
When sex and romance conflict: the effect of sexual imagery in advertising on preference for romantically linked products and services
J Ma, D Gal
Journal of Marketing Research 53 (4), 479-496, 2016
242016
Dynamic luxury advertising: using lifestyle versus functional advertisements in different purchase stages
J Ma, Y Zhao, Z Mo
Journal of Advertising 52 (1), 39-56, 2023
172023
The route to improve the effectiveness of negative PSAs
J Ma, Z Mo, D Gal
Journal of Business Research 123, 669-682, 2021
122021
How Xiaomi Became an Internet-of-Things Powerhouse
H Yang, J Ma, A Chattopadhyay
Business Review, 2021
92021
Relationship between wealth and emotional well-being before, during, versus after a nationwide disease outbreak: a large-scale investigation of disparities in psychological …
H Yang, J Ma
BMJ open 11 (6), e044262, 2021
82021
Charitable maximizers: The impact of the maximizing mindset on donations to human recipients
J Ma, YA Lin, D Ein-Gar
International Journal of Research in Marketing 40 (2), 417-434, 2023
52023
Gal (2016).“Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption,”
AR Brough, JEB Wilkie, M Jingjing, MS Isaac
Journal of Consumer Research 43 (4), 579, 0
4
Post-COVID-19 distress and unhealthy behavior
H Yang, J Ma
Journal of Mental Health 32 (6), 1080-1085, 2023
32023
Preference Asymmetry Between Utilitarian and Hedonic Products in Acquisition and Forfeiture: Compact Disc versus Music CD (in Chinese)
J Ma, X Ma, L Zhang
Journal of Marketing Science 4 (1), 87-107, 2008
32008
Factors Associated With Chinese Adults’ Vaccine Acceptance
H Yang, J Ma
JAMA health forum 2 (7), e211466-e211466, 2021
22021
The impact of the maximizing mindset on decision time
J Ma, Y Wang, N Roese
NA—advances in consumer research 42, 590-591, 2014
22014
Charitable Maximizers: The Impact of the Maximizing Mindset on Charitable Behavior
J Ma, Y Lin, EG Danit
Advances in Consumer Research 47, 2019
12019
The Unexpressed Self: The Impact of Restricting Freedom of Self-Expression on Brand Preferences
J Ma, R Hamilton, A Chernev
ACR North American Advances, 2012
12012
When Compensatory Consumption Backfires: the Pain and Pleasure of Experiential Purchases
Z Mo, J Ma
ACR North American Advances, 2017
2017
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