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Simone Krouwer
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To disguise or to disclose? The influence of disclosure recognition and brand presence on readers' responses toward native advertisements in online news media
S Krouwer, K Poels, S Paulussen
Journal of Interactive Advertising 17 (2), 124-137, 2017
772017
Moving towards transparency for native advertisements on news websites: A test of more detailed disclosures
S Krouwer, K Poels, S Paulussen
International Journal of Advertising 39 (1), 51-73, 2020
482020
Article or ad? Readers’ recognition and evaluations of native advertisements on online news websites
S Krouwer, K Poels
Advances in Advertising Research VIII: Challenges in an Age of Dis …, 2017
192017
Exploring readers’ evaluations of native advertisements in a mobile news app
S Krouwer, K Poels, S Paulussen
Journal of Media Business Studies 16 (2), 77-94, 2019
182019
“Trust Me, I’m an Advertiser”. The Influence of Message Sidedness and Advertiser Credibility on Readers’ Perceptions of Native Advertisements
S Krouwer, K Poels, S Paulussen
Advances in Advertising Research (Vol. XI) Designing and Communicating …, 2021
42021
Brands bringing news: readers’ evaluations of hybrid advertisements in online news media
S Krouwer, K Poels
International Conference of Research in Advertising (ICORIA), 2016
22016
Pathways to informed choices: The impact of freedom of choice and two-sided messages on psychological reactance and vaccination intentions among individuals who express concerns
T Claessens, S Krouwer, H Vandebosch, K Poels
Vaccine 41 (42), 6272-6280, 2023
2023
Brands bringing the news? Implementing native advertising on news websites
S Krouwer
University of Antwerp, 2020
2020
Percepties en reacties van lezers ten opzichte van branded content in online nieuwsmedia: omarmen, of omzeilen?
S Krouwer
Universiteit Antwerpen, 2015
2015
in Blog De Maffe Mensen Podcast on januari 7, 2021 september 13, 2023 Goede voornemens: zo bereik je ze volgens gedragswetenschappers wél Share Facebook Twitter Pinterest …
SKS Krouwer
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