Angela Y. Lee
Angela Y. Lee
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Cited by
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Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion.
AY Lee, JL Aaker
Journal of personality and social psychology 86 (2), 205, 2004
“I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion
JL Aaker, AY Lee
Journal of Consumer Research 28 (1), 33-49, 2001
The pleasures and pains of distinct self-construals: the role of interdependence in regulatory focus.
AY Lee, JL Aaker, WL Gardner
Journal of personality and social psychology 78 (6), 1122, 2000
“I” value freedom, but “we” value relationships: Self-construal priming mirrors cultural differences in judgment
WL Gardner, S Gabriel, AY Lee
Psychological science 10 (4), 321-326, 1999
The effect of conceptual and perceptual fluency on brand evaluation
AY Lee, AA Labroo
Journal of Marketing Research 41 (2), 151-165, 2004
Remembering versus knowing: Issues in buyers’ processing of price information
KB Monroe, AY Lee
Journal of the Academy of Marketing Science 27 (2), 207-225, 1999
Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness
AY Lee, PA Keller, B Sternthal
Journal of Consumer Research 36 (5), 735-747, 2010
The role of regulatory focus in preference construction
J Wang, AY Lee
Journal of Marketing research 43 (1), 28-38, 2006
Understanding regulatory fit
JL Aaker, AY Lee
Journal of marketing research 43 (1), 15-19, 2006
The effects of positive mood on memory
AY Lee, B Sternthal
Journal of consumer research 26 (2), 115-127, 1999
Stereotype efficiency reconsidered: Encoding flexibility under cognitive load.
JW Sherman, AY Lee, GR Bessenoff, LA Frost
Journal of Personality and Social Psychology 75 (3), 589, 1998
Structure and inhibition of plasmepsin II, a hemoglobin-degrading enzyme from Plasmodium falciparum
AM Silva, AY Lee, SV Gulnik, P Maier, J Collins, TN Bhat, PJ Collins, ...
Proceedings of the National Academy of Sciences 93 (19), 10034-10039, 1996
The mere exposure effect: An uncertainty reduction explanation revisited
AY Lee
Personality and Social Psychology Bulletin 27 (10), 1255-1266, 2001
Between two brands: A goal fluency account of brand evaluation
AA Labroo, AY Lee
Journal of Marketing Research 43 (3), 374-385, 2006
Motivations for promotion and prevention
DC Molden, AY Lee, ET Higgins
Handbook of motivation science, 169-187, 2008
Effects of implicit memory on memory-based versus stimulus-based brand choice
AY Lee
Journal of Marketing Research 39 (4), 440-454, 2002
It's time to vote: The effect of matching message orientation and temporal frame on political persuasion
H Kim, AR Rao, AY Lee
Journal of Consumer Research 35 (6), 877-889, 2009
Be fit and be strong: Mastering self-regulation through regulatory fit
J Hong, AY Lee
Journal of consumer research 34 (5), 682-695, 2008
Feeling mixed but not torn: The moderating role of construal level in mixed emotions appeals
J Hong, AY Lee
Journal of Consumer Research 37 (3), 456-472, 2010
Looking into the future: A match between self-view and temporal distance
G Spassova, AY Lee
Journal of Consumer Research 40 (1), 159-171, 2013
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