| The role of affective factors on brand resonance: Measuring customer‐based brand equity for the Sarajevo brand T Duman, O Ozbal, M Duerod Journal of Destination Marketing & Management 8, 359-372, 2018 | 91 | 2018 |
| A trust-based peer-to-peer digital brand equity (P2P-DBE) model O Ozbal, T Duman, O Topaloglu Journal of Marketing Theory and Practice, 2020 | 21 | 2020 |
| The Relationship of Students’ Choice of Private Higher Education and Marketing Tools in Bosnia and Herzegovina O Ozbal, Z Konakli European Researcher 98 (9), 619-628, 2015 | 3* | 2015 |
| Modeling Peer-to-Peer Digital Brand Equity From Service Provider and User Perspectives O Ozbal, T Duman, O Topaloglu Marketing Management Association Spring 2019 Proceedings, 12-20, 2019 | 2 | 2019 |
| Evaluating The Brand Equity of Ride-Hailing Services from the Users’ Perspective: A Cross-Country Study O Ozbal, T Duman, O Topaloglu International Journal of Technology Marketing 18 (1), 62-90, 2024 | | 2024 |
| The Impact of Solidarity Center Branding on Sustainable Development O Ozbal Research Innovations in Sustainable Marketing: A Global Virtual Symposium 1 …, 2023 | | 2023 |
| Modeling Peer-to-Peer Digital Brand Equity (P2P-DBE) O Ozbal International Burch University, 2019 | | 2019 |
Teoman DumanProfessor of Marketing, Epoka UniversityVerified email at epoka.edu.al
