| China in Africa: presence, perceptions and prospects FL Wang, EA Elliot Journal of Contemporary China 23 (90), 1012-1032, 2014 | 144 | 2014 |
| Brand meaning in higher education: Leaving the shallows via deep metaphors EJ Wilson, EA Elliot Journal of Business Research 69 (8), 3058-3068, 2016 | 67 | 2016 |
| African microentrepreneurship: The reality of everyday challenges B DeBerry-Spence, EA Elliot Journal of Business Research 65 (12), 1665-1673, 2012 | 62 | 2012 |
| A multicultural blend: metaphors, cognitive social capital and multiculturalism EA Elliot, Y Xiao, E Wilson International Marketing Review 32 (2), 200-218, 2015 | 50* | 2015 |
| Craft consumption and consumer transformation in a transmodern era EA Elliot Journal of Business Research 69 (1), 18-24, 2016 | 44 | 2016 |
| Cross‐cultural creativity: Conceptualization and propositions for global new product development EA Elliot, C Nakata Journal of Product Innovation Management 30, 110-125, 2013 | 43 | 2013 |
| LGBTQ and religious identity conflict in service settings EA Minton, F Cabano, M Gardner, D Mathras, E Elliot, N Mandel Journal of Services Marketing 31 (4/5), 351-361, 2017 | 37 | 2017 |
| Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology EA Elliot, B Ngugi, CA Malgwi International Marketing Review 35 (4), 619-636, 2018 | 36 | 2018 |
| Cultural metaphors: Enhancing consumer pleasure in ethnic servicescapes EA Elliot, J Cherian, H Casakin Journal of Business Research 66 (8), 1004-1012, 2013 | 25 | 2013 |
| Artrepreneurship and learning in ethnic markets EA Elliot, A Jamal, J Cherian Journal of Business Research 82, 391-399, 2018 | 22 | 2018 |
| Inter-firm trust between emerging markets: Chinese firms in Africa EA Elliot, Z Zhu, FL Wang Journal of Macromarketing 39 (3), 304-333, 2019 | 8 | 2019 |
| Microcredit and metaphors in subsistence markets EA Elliot, J Cherian, R Elaydi Journal of Macromarketing 34 (2), 133-144, 2014 | 8 | 2014 |
| Transmodern metaphors and consumer spirituality EA Elliot, B Deberry-Spence Advances in Consumer Research 37, 792-793, 2010 | 7 | 2010 |
| Customer value co-creation: Environmental sustainability as a tourist experience EA Elliot, R Adams, EKK Tsetse Sustainability 15 (13), 10486, 2023 | 6 | 2023 |
| Toward a conceptual framework explaining the strategic factors responsible for mobile product innovation success in an emerging African market EAECB Benjamin K. Ngugi Thunderbird International Business Review 63 (3), 303-317, 2021 | 6 | 2021 |
| Ethnicity marketed to and consumed by the transcultural consumer EA Elliot, J Cherian, H Casakin The Routledge companion to ethnic marketing, 254-272, 2015 | 5 | 2015 |
| Place identity principles and cultural metaphors in a Mexican environment H Casakin, EA Elliot The Role of Place Identity in the Perception, Understanding, and Design of …, 2012 | 5 | 2012 |
| Value co-creation in subsistence markets: Microenterprises and financial services firms in Ghana EA Elliot University of Illinois at Chicago, 2012 | 4 | 2012 |
| Ethnic chambers of commerce and co-creation of value: a synthesis of cultural and networking competencies E Elliot, RS Smith, P Bicen Journal of Research in Marketing and Entrepreneurship 25 (1), 26-42, 2023 | 2 | 2023 |
| Digital Financial Services and Strategic Financial Management: Financial Services Firms and Microenterprises in African Markets EA Elliot, C Cavazos, B Ngugi Sustainability 14 (24), 16994, 2022 | 2 | 2022 |
