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Prabhakar Krishnamurthy
Prabhakar Krishnamurthy
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Title
Cited by
Cited by
Year
Target pricing system
D Boyd, M Gordon, J Andersson, CHC Tai, F Yang, A Kolamala, G Cook, ...
US Patent 6,963,854, 2005
2422005
Quality scoring system for advertisements and content in an online system
BF Ruiz, P Krishnamurthy, JM Langlois, A Gupta, A Lavi
US Patent 9,460,451, 2016
562016
Display advertising impact: Search lift and social influence
P Papadimitriou, H Garcia-Molina, P Krishnamurthy, RA Lewis, DH Reiley
Proceedings of the 17th ACM SIGKDD international conference on Knowledge …, 2011
542011
Method and system for generating web pages for topics unassociated with a dominant URL
P Papadimitriou, P Krishnamurthy, FK Schmidt
US Patent 8,799,260, 2014
302014
Simulation framework for evaluating designs for sponsored search markets
TW Yan, P Krishnamurthy, K Deshpande, CC Chang, S Acharya
US Patent App. 11/965,002, 2009
302009
Sponsored search auctions with rich ads
R Cavallo, P Krishnamurthy, M Sviridenko, CA Wilkens
Proceedings of the 26th International Conference on World Wide Web, 43-51, 2017
192017
User Engagement-Based Contextually-Dependent Automated Reserve Price for Non-Guaranteed Delivery Advertising Auction
X Yi, Y Jiao, JM Langlois, P Krishnamurthy
US Patent App. 14/242,386, 2015
182015
Method and system for formulating bids for internet advertising using forecast data
P Jordan, P Krishnamurthy, M Mahdian, S Vassilvitskii
US Patent App. 13/629,413, 2014
162014
Quality scoring system for advertisements and content in an online system
BF Ruiz, P Krishnamurthy, JM Langlois, A Gupta, A Lavi
US Patent App. 15/283,847, 2017
142017
User Engagement-Based Dynamic Reserve Price for Non-Guaranteed Delivery Advertising Auction
X Yi, JM Langlois, P Krishnamurthy
US Patent App. 14/136,045, 2015
142015
Optimizing bidding with multiple campaign types
P Jordan, P Krishnamurthy, S Vassilvitskii, M Mahdian
US Patent App. 13/664,088, 2014
142014
Methods incorporating pacing constriants for bidding online advertisement display and apparatus conducting the same
S Vassilvitskii, PR Jordan, M Mahdian, C Leggetter, P Krishnamurthy, ...
US Patent App. 13/539,271, 2014
132014
A simulation framework for evaluating designs for sponsored search markets
S Acharya, P Krishnamurthy, K Deshpande, T Yan, CC Chang
WWW 2007 workshop on sponsored search auctions, 2007
132007
Unified marketplace for advertisements and content in an online system
BF Ruiz, SJ Gaffney, JM Langlois, P Krishnamurthy, A Lavi
US Patent 8,788,338, 2014
82014
Inferring an Optimal Minimum Reserve Price from a Distribution of Bids in an Online Auction
M Schwarz, M Mejran, P Krishnamurthy
US Patent App. 12/422,860, 2010
82010
Selecting among advertisements competing for a slot associated with electronic content delivered over a network based upon predicted latency
J Malkin, M Grbovic, P Krishnamurthy, K Mariappan, H Das
US Patent App. 14/320,280, 2015
72015
Method of calculating a reserve price for an auction and apparatus conducting the same
D Pardoe, PR Jordan, P Krishnamurthy, S Vassilvitskii, E Vee, M Mahdian, ...
US Patent App. 13/539,273, 2014
72014
User engagement based nonguaranteed delivery pricing
X Yi, Y Jiao, JM Langlois, P Krishnamurthy, X Geng
US Patent App. 14/073,575, 2015
62015
Inferring a Distribution of Values from a Distribution of Bids in an Online Auction
M Schwarz, M Mejran, P Krishnamurthy
US Patent App. 12/422,845, 2010
52010
Local-search optimization and pricing for rich ad allocation
C Wilkens, P Krishnamurthy, M Sviridenko, R Cavallo, D Krushevskaja
US Patent 10,755,308, 2020
22020
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